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Analyst Debrief – Stories for Thanksgiving

Ranjani Raghupathi

While the turkey roasts and the table is being set, we’ve got a few stories for all modern marketers. Dive in to these two reports by MIT SMR and Forrester to understand what your child and your consumers have in common. 

Before you do that, we’d like to wish everyone a very happy Thanksgiving from Unmetric!
 
MIT Sloan Management ReviewAnalytics meets Mother Goose
 
Some numbers here, few charts there and jargon everywhere – analytics reports remain undecipherable to a non-PhD reader. The all powerful data has many smarter ways of being represented – overdoing visualizations is not one of them says the article. As in any stream of communication, painting a picture with words and telling a story, is the most powerful and human consumable way of presenting data.
 
Forrester – Storytelling: The Key To Connecting With Business Buyers
 
Speaking of storytelling, Forrester’s blog post talks about the tool’s impact on businesses. Describing storytelling’s impact on our neurological system, the article explores its necessity on B2B websites. Take a look to find out how 30 websites fared on the flow of content.    
 
Related Read – The Changing Phase of Digital Marketing and Modern Marketers
 
‘With great power comes great responsibility’ – this applies to both Spiderman and the modern marketer. Here’s how digital is demanding that everyone becomes more conscientious and smarter. 
 
 
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