Analyst Debrief – Sharpen your knives for the New Year
Don’t just end 2014 with a bang; begin 2015 armed with the best research intelligence. In this week’s analyst debrief I’ve cherry picked two articles from Gartner and Forrester that are giving my team a lot of clarity in charting out our game plan for the new year.
Gartner – 5 Predictions For Marketing in 2016
Why just plan for 2015 when you get set started on planning 2016 as well? This blog post from Gartner lists the five biggest developments expected to have a growth spurt in the next two years. Whether it is customer experience or marketing innovation, the article backs up each prediction with research insights.
Forrester – Top Trends For Customer Service in 2015
Whether you’re a B2B company or a B2C brand, customer service is a key facet to keep customers engaged and happy. This report by Forrester examines the less obvious, more powerful trends like leveraging insights from connected devices, evolving to cognitive engagement, among others.
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