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Analyst Debrief – Sharpen your knives for the New Year

Ranjani Raghupathi

Don’t just end 2014 with a bang; begin 2015 armed with the best research intelligence. In this week’s analyst debrief I’ve cherry picked two articles from Gartner and Forrester that are giving my team a lot of clarity in charting out our game plan for the new year.

Gartner5 Predictions For Marketing in 2016

Why just plan for 2015 when you get set started on planning 2016 as well? This blog post from Gartner lists the five biggest developments expected to have a growth spurt in the next two years. Whether it is customer experience or marketing innovation, the article backs up each prediction with research insights.  

ForresterTop Trends For Customer Service in 2015

Whether you’re a B2B company or a B2C brand, customer service is a key facet to keep customers engaged and happy. This report by Forrester examines the less obvious, more powerful trends like leveraging insights from connected devices, evolving to cognitive engagement, among others.

We understand that sometimes you simply don’t have the time to keep updated on reports from research companies, so we’ve made it easier. You can follow the analyst debrief series here or simply subscribe to Unmetric’s blog and get a regular digest of the best analyst intelligence… 


 

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