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Analyst Debrief – Reports from Altimeter and Gartner

Ranjani Raghupathi

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Digital media is changing faster than we can keep pace with it. These reports from analyst groups aims to groom and equip us to handle what the future holds.  

AltimeterThe Relationship Economics of Social Media

Social media started off as a medium to build actual personal relationships with consumers, whereas today it has slowly transformed in to a mode of mass communication. In their partnered study with LinkedIn, Altimeter studies the importance of relationship building among the most socially engaged companies on LinkedIn.

GartnerPrepare for Mobile Ecommerce

Gartner has predicted that by 2017, U.S. customers’ mobile engagement behavior will drive U.S. mobile commerce revenue to 50% of U.S. digital commerce revenue. Jennifer Polk suggests five key ways to prepare for this massive surge to mobile shopping.

Bonus Read – Predictors Predict Predictive Analytics to be the next big thing

In this weekly series, we do a roundup of reports from analyst groups like Altimeter, Bain, Gartner, McKinsey, Nielsen and others, showcasing the ones most relevant to today’s digital marketer and digital communicator.

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