Social media started off as a medium to build actual personal relationships with consumers, whereas today it has slowly transformed in to a mode of mass communication. In their partnered study with LinkedIn, Altimeter studies the importance of relationship building among the most socially engaged companies on LinkedIn.
Gartner has predicted that by 2017, U.S. customers’ mobile engagement behavior will drive U.S. mobile commerce revenue to 50% of U.S. digital commerce revenue. Jennifer Polk suggests five key ways to prepare for this massive surge to mobile shopping.
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