Analyst Debrief – Big on Big Data

Big data has been growing and maturing. In simple terms – it’s getting even bigger. Embracing data and understanding it, is essential for any business. Keeping up to date with what’s shifting in the industry and keeping an eye out for predictive information is something every C-suite executive needs to be conscious of.

With that in mind, we’ve sifted through dozens of analyst reports in the last week to find the three reports that need to feature on your reading list.

MIT Sloan – Big Data is here to stay.

Applying big data to reach business objectives isn’t just an experiment anymore. The term has become a buzzword, has gone mainstream and is not going to simply ‘blow over’ in the near future. In this article, Randy Bean says it may be on everyone’s radar right now, but big data’s purpose is only going to get more important.

Big data is about all data – big and small, structured and unstructured, new and legacy. In the article, Bean predicts that the proper analysis of data can change the time and cost equation of any organization. The article can be found here.

McKinsey says analytics can drive superior growth

Although analytics is quickly developing and a wide variety of tools are available to marketers, each has its own limitations. To effectively leverage analytics, organizations need to adopt a more holistic approach. Though analytics is a scientific process, art remains an important role, says McKinsey.

Better decision making and creativity can develop and identify new opportunities for unlocking data. This study lists three ways to equip teams to optimize the value from analytics. Read the report in detail over here.

Forrester knows Data can be beautiful

Allegra Burnette gives her two cents from the Eyeo festival and shows how big data doesn’t have to be just informative, but can also be stunningly depicted through visuals. Showcasing two examples, the Principal Analyst from Forrester shows us the true potential of big data. Take a look at the short, stunning blog post here.

We’re always keeping an eye on interesting big data, analytics and social media material. You can find more of our weekly snack sized analysts debrief series here. We’d also love to chat, leave us a comment here or drop us a line on Twitter @unmetric.