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Analyst Debrief – Big Data and Beyond

Ranjani Raghupathi

Businesses are not just using digital media to market but to also build stronger relationships with their customers. As the industry moves towards achieving real-time objectives, here are some thoughts from Aberdeen and Gartner.  

AberdeenBig Data & Sales Enablement 

Big Data is a highly effective tool when leveraged right. As more and more industries adopt big data for driving better results, Aberdeen looked in to using big data for sales enablement.  

The research report introduces the first sales-oriented results derived from the uber-analytical capabilities associated with the big data phenomenon. Take a look at Peter Ostrow’s analysis of the sales culture and the effect of big data on the future of sales. 

Gartner Beyond the Blog Post  

There was a time when content marketing was synonymous with just writing blog posts. As content marketing matured, so has the quality of content.

Marketers have begun to actively invest in content analytics and embrace paid techniques to amplify content. Gartner’s latest piece gives us a few tips to make content come alive and command attention. 

In this weekly series, we do a roundup of reports from analyst groups like Altimeter, Bain, Gartner, McKinsey, Nielsen and others, showcasing the ones most relevant to today’s digital marketer and digital communicator.

We understand that sometimes you simply don’t have the time to keep updated on reports from research companies, so we’ve made it easier. Simply subscribe to Unmetric’s blog and get a regular digest of the best analyst intelligence. 

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