8 out of 11 Leading Digital Marketing Agencies Have Used Unmetric
Ranjani Raghupathi
April 11, 2018 • 4 min read
Updated on April 13, 2018
Gartner recently published its global guide to digital marketing agency selection. The study goes into detail about 21 agencies and their strengths and weaknesses. The agencies have been categorized within Gartner’s Magic Quadrant and what really stood out for us were the agencies named under the ‘Leaders’ section.
Any guesses what 8 out of the 11 agencies mentioned have in common? We’ll tell you. They’ve used Unmetric!
That’s right. 8 of the 11 agencies that Gartner classifies as ‘Leaders’ in the Global Digital Marketing landscape have worked with Unmetric.
Digitas, MRM/McCann, Isobar, R/GA, O&M, Accenture from the ‘Leaders’ quadrant are current and active clients, as are Havas and Wunderman from the ‘Challengers’ quadrant.
We’d like to congratulate all the agencies that made it to the list. We’re of course partial and have extra special hugs saved for the teams we work with. But it’s safe to say we’re just as thrilled as these agencies are and are glad to collaborate with the best minds in the industry.
Proud to share that Isobar has been named a Leader in @Gartner_inc’s Magic Quadrant for Global Digital Marketing Agencies for the fourth consecutive time! https://t.co/l0uJ0R7CH3 pic.twitter.com/6zRKKhaggO
— Isobar (@Isobar) 5 April 2018
For the second straight year, we have been named a Leader in @Gartner_Inc.’s March 2018 “Magic Quadrant for Global Digital Marketing Agencies” report! Read more: https://t.co/A0ehPuyl6e
— MRM//McCann (@MRM_McCann) 26 March 2018
.@hugeinc, @MRM_McCann and @RGA named leaders and visionaries in @Gartner_inc’s “Magic Quadrant for Global Digital Marketing Agencies” report.https://t.co/0nqDRYux73
— Interpublic Group (@InterpublicIPG) 27 March 2018
Nice work all – and a mention of @rgaventures as a STRENGTH!@RGA named a leader and visionary in @Gartner_inc’s “Magic Quadrant for Global Digital Marketing Agencies” report.https://t.co/JdQFuifrcE pic.twitter.com/IVewtKi711
— Dylan Boyd (@dtboyd) 28 March 2018
We <3 our clients and think they do fantastic work. The appreciation is mutual and they’ve had some wonderful things to say about us in the past.
The ability to see the performance of competitor campaigns and engagement lends itself to truly valuable insights.
We help our clients at both brands and agencies access robust social content intelligence and analytics. This helps fine-tune strategy and get measurable results on social media.
With the help of Unmetric, we have experienced a 7x increase in our average engagements per post and doubled our monthly follower growth rate.
Our solution allows you to pull reports and insights at the click of a button, making your job simpler. Not only will you save time with our automated reporting feature, you’ll also have the resources you need to make data-driven strategy decisions.
The ease and speed at which our strategists and analysts are able to pull data is beyond any other social analytics tool we’ve used.
Thousands of real-time marketers at hundreds of leading brands and agencies across 20+ countries use Unmetric to beat their competition. We help them Analyze branded content in minutes, Discover ideas for branded content and Track it all as it happens.
An agency used Unmetric to track their falling Engagement and save themselves
Here’s a quick story on how one of our agency clients used Unmetric.
An IPG Agency was working on drumming up engagement before the US Open in 2016. They started off by analyzing the content and corresponding metrics to the other tennis championships happening that year namely the Australian and French Open and Wimbledon. They used this data and published content along those lines, hoping for similar engagement. Strangely, they weren’t hitting those high engagement numbers, especially in comparison with the levels they saw in 2015. Were fans suddenly just not interested in the US Open anymore?
The team at the agency put on their detective hats and looked at data from 2013, 2014 and 2015 – engagement for their content seemed to be alive and thriving. The ‘Aha!’ moment came when they looked at data from 2012 – it was similar to what they were seeing in 2016.
So what did both these years have in common? Both years saw the mother of all sporting events – the Olympics. They suspected fans might have been overloaded with tennis news, leading to fatigue. Looking at this data with fresh eyes, they went back to the drawing board and overhauled their publishing and content strategy. And that’s how they started winning the engagement game again.
Read more client success stories here
Here are few other brands and agencies that trust Unmetric.
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