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7 best Facebook analytics tools in 2019

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Veena Ramakrishnan

June 18, 2019 • 6 min read

Updated on September 10, 2019

What started as a means to catch up with friends back in ’04 has swept the world with its phenomenal success.

Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. Marketers hustle to push out engaging content every day to skyrocket their engagement levels.

To help you rise above all the clutter and noise around contests, offers, and other brands’ advertisements, don’t you think you need some allies by your side? By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience.

Read on to discover what these tools have to offer to help you get better on Facebook.

1.  Unmetric

We might be biased here, but it’s our blog so we’ll put Unmetric at the top. 🙂

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social.

This means creating more engaging content, getting more certainty around your social strategy, and automating those tedious tasks like reporting.

There’s a host of features that will help you analyze your brand’s social media performance on Facebook and make better marketing decisions.

  • Dissect which type of your posts on Facebook garner more engagement and at what time.
  • Detect promoted posts of your competitors to uncover their paid social strategy.
  • Benchmark your Facebook performance with competitors from the same industry.
  • Get campaign intelligence to analyze various campaigns run by your competitors.
  • Get a complete overview of your user posts on Facebook to see what your consumers have to say about your brand.

But here’s my personal favorite feature:

Unmetric’s newest functionality now provides in-depth visual intelligence and analytics to help marketers decide which images engage best for their brand.

The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. You can filter the results further based on industry and geography.

The tool has a really cool feature that displays the words used in your posts that garnered the most engagement in the form of a Word Cloud, to help you fine-tune your content strategy.

The tool also allows you to set alerts for a particular keyword or phrase to notify you every time it is used on the web. Now, how cool is that?

Here’s an interesting use case video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric.

Why listening to brands helps you improve your social media strategy from Unmetric on Vimeo.

Pricing: Starting from $1000 per month to monitor 30 brand profiles
G2Crowd Rating: 4.2

2. Sociograph

Here’s a tool to help you get started with Facebook analytics if you have a tight budget because this tool is FREE of cost. Sociograph provides important insights that allow you to get a deeper understanding of your community and content. Using their activity graph you can get an overview of your page’s overall activity for a custom time range.

Now, here’s where it gets interesting. The tool furnishes a report on your community members with valuable data on who your most active commentators are. The ranking of the commentators is based on their total likes, shares, and comments on your posts.

This is a pretty sweet deal for a tool that doesn’t cost you a penny instead, makes you richer with valuable data.

3. Social Status

Here’s why you’ll love Social Status: For starters, you get a wealth of data to improve your Facebook performance like insights on the optimal time, days, frequency and type of media to post. In addition to that, you can also add your Facebook Ads account to track your paid social performance.

Keep a close eye on your competitors and industry leaders on the type of content and campaigns they roll out using the tool’s Competitor Analysis feature. To top it off, the app comes with a feature to track your Influencer marketing efforts using their Influencer Analysis product.

4. Amplifr

Here’s why you’ll love Amplifr, too:

  • It’s a social media analytics tool (Duh), so you get valuable insights on your brand’s performance on social with real-time data.
  • It’s also a publishing tool, so all you’ll have to do is schedule your content and bask with the sense of relief.

In addition to that, its Facebook Analytics gives you key data points on your Facebook engagement metrics, an overview of your daily content hits and misses and a digestible weekly report on your performance. Since revenue and social media analytics go hand in hand, this is a great tool that’ll help you with just that. You can discover which Facebook content of yours converts better based on your performance data to help you make adjustments to your strategy.

5. Grytics

If you’re racking your brains on how to handle and optimize the performance of your Facebook groups then quit raking, NOW!

Facebook groups need as much attention as you give your feed. You need to monitor and measure group engagement and know when your group is most active. If you’re a brand that has multiple Facebook groups then here’s all the more reason why you need to use Grytics. Using Grytics you can get a ranking of all your Facebook groups based on the engagement they drive, manage all your groups in one place and easily export the content discussed by your community members.

6. Seekmetrics

Seekmetrics is a free social media analytics tool that offers some really valuable insights. The tool has a year’s worth of historical profile data of your brand to help you understand your performance on Facebook and other social media platforms. In addition to that, you get key engagement metrics from your Facebook page that include the interactions you receive per day, what reactions are received the most, your top posts, and a daily overview on your performance.

If you’re looking for a tool that won’t burn a hole in your pocket, Seekmetrics is a great option.

7. Wiselytics

Wiselytics is yet another great tool in the market that offers a wealth of data on social media analytics. The tool has both free and paid plans. Some of its top line features include competitor analysis, key engagement metrics, insights on top performing posts, and access to data history.

The tool’s paid plan comes with a lot of perks. For instance, you get a high priority email support along with the option of a dedicated social media manager for high profile social media projects. You even get access to historical data of your page right from the day you created your profile whereas, in the case of free plan the cap on data history is 70 days. All in all, this a great tool that offers key data metrics to monitor your Facebook performance.

Conclusion

Each of the above-mentioned tools come with different use cases. Valuable insights on your Facebook performance could be a game-changer for your social media strategy. You need to take a calculative decision on what you need to monitor and where you need help with and of course what fits your budget as well. The choice is ultimately yours.

If we missed your favorite tool, send us a tweet @unmetric and we’ll add it to the list!

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