Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility.
Twitter analytics tools give you key data points that are helpful in calculating your social ROI. You get valuable insights into your follower growth, competitor analysis, and much more to help you make better marketing decisions.
In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy.
We might be biased here, but it’s our blog so we’ll put Unmetric at the top. 🙂
Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social.
This means creating more engaging content, getting more certainty around your social strategy, and automating those tedious tasks like reporting.
There’s a host of features that will help you analyze your brand’s social media performance on Twitter and make better marketing decisions.
You can dissect which type of your tweets garner more engagement and at what time.
We all know how brands use this network to address consumer queries and complaints. By using Unmetric’s Twitter customer service analytics, you can view all types of queries from your consumers and your average response time to them. This way you can see how efficient you are in terms of handling queries and track your response rate as well.
Share of Voice gives you a definitive look into how much your brand dominates on a social network as you go head to head with your competitors. Unmetric uses a pie chart to display your Share of Voice in terms of frequency of content, Likes, Comments, and Shares. In addition to that, the tool also tracks the engagement score of hashtags used in your tweets, brand campaigns, and retweets.
The tool also displays the words used in your tweets that garnered the most engagement in the form of a Word Cloud to help you fine-tune your content strategy.
You can also benchmark your Twitter performance with your competitors using the tool’s competitor analysis. The tool allows you to set alerts for a particular keyword or phrase to notify you every time it is used on the web. Now, how cool is that?
Pricing: Starting from $1000 per month to monitor 30 brand profiles G2Crowd Rating: 4.2
Socialert is an advanced Twitter analytics tool that comes with a goldmine of data to track your brand’s performance on Twitter. With their brand monitoring feature, you can learn how your branded keywords are used by your audience and also identify relevant brand mentions.
We all know that hashtags originated from Twitter—this is all the more reason why you need to track your brand’s hashtag performance. Socialert’s hashtag analytics tracks the reach and impressions of hashtags used in your tweets and brand campaigns.
The tool’s competitor analysis allows you to keep a close watch on your competitors’ progress on Twitter by analyzing their account and tracking their mentions. To sum up, the tool’s features offer key data insights on your Twitter performance to help you navigate the world of tweets and mentions.
Pricing: $9.95 – $49.95 per month G2Crowd Rating: N/A
Klear is an influencer marketing software that identifies the right industry influencers for your brand. Industry giants like Unilever, Coca Cola, and Addidas leverage Klear for this purpose.
Klear offers a free Twitter Influencer finder tool to help you find the right influencers of your niche. The tool’s advanced classification helps you identify influencers in niche countries, age-groups, and genders that will best resonate with your brand.
Pricing: N/A G2Crowd Rating: 4.2
ManageFlitter has a couple of cool features up its sleeve to help fine-tune your Twitter strategy. The best way to build your Twitter account would be to follow the people relevant to your account. While this may sound easy, it actually is pretty tricky on the platform. But here’s where the app’s search tool comes in handy. You can filter by keywords, followers, bio, location, latest tweet, and more to find the right people to follow.
There will come a time when even your best content will be lost among a sea of tweets.
By using the tool’s PowerPost feature you can avoid that as the tool allows you to discover the right time to post your tweets.
Pricing: $12 – $49 per month G2Crowd Rating: 4.1
Bluenod is a comprehensive tool that’ll help fine-tune your Twitter strategy. Bluenod has a comprehensive smart web interface gives you instant access to mentions of your brand on Twitter with a beautiful visualization. You get automated lists of influencers that best resonate with your brand’s needs based on the influencers’ interests, and the keywords and hashtags that they use.
Bluenod helps you discover the most shared content and the trending hashtags in the global community in the form of a dashboard to help you stay abreast of trending topics. All in all, this tool just scratches the surface with simple metrics to help you perform better on Twitter.
Pricing: $99 – $599 per month G2Crowd Rating: 3
Tweepi is a great tool that’ll help you gain followers easily without too much hassle. The tool’s AI takes care of your followers’ growth so you can concentrate on other important marketing strategies whilst your followers continue to grow. The tool helps you find the right users based on a keyword.
The tool even does a great job at cleaning your Twitter account from irrelevant, inactive and spam users. If you want to get better engagement and interactions on your tweets then try Tweepi for free (the tool has a premium plan too with advanced features).
Pricing: $10.75 – $24.99 per month G2Crowd Rating: 2.9
Now that we have given you a sneak peek into what Twitter Analytics tools could do for your brand, the choice is yours to make. Each of the above-mentioned tools come with a plethora of features and insights to help you perform better on Twitter. Based on your brand’s needs, social strategy, and most importantly budgetary needs, the call is yours to make for a tool that fits well with your brand.
If we missed your favorite tool, send us a tweet @unmetric and we’ll add it to the list!
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