best social media monitoring tools

6 best social media
monitoring tools in 2019


Veena Ramakrishnan

August 19, 2019 5 min read

Updated on July 17, 2020

Did you know there are 3.5 billion active social media users and that the average person has 7.6 social media accounts? 

No? I didn’t either.

Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! Looking for mentions of your brand and the topics relevant to your business across these networks is like looking for a needle in a haystack.

This is why you need a dedicated social media monitoring tool to help you manage and keep an eye out for conversations that are relevant to your business.

What can a social media monitoring tool do?

A social media monitoring tool helps you collect key data that will help your brand go a long way in achieving your social media goals. Insights on your brand’s performance on social will help understand your audience better, create more robust content, and make informed business decisions. A social media monitoring tool can track:

  • Monitor mentions of your brand
  • Get competitive intelligence
  • Track relevant hashtags
  • Analyze keywords
  • Discover trending topics 
  • …and much more!

We’ve curated a list of some of the best social media monitoring tools in the market to help you fine-tune your marketing strategy and perform better on social.

1. Unmetric

We might be biased here, but it’s our blog so we’ll put Unmetric at the top. 🙂

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social.

This means creating more engaging content, getting more certainty around your social strategy, and automating tedious tasks like reporting.

There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions.

  • You can dissect which type of your posts garner more engagement and at what time.
  • Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand.
  • You can also benchmark your social media performance against competitors from your industry. 

 But here’s my personal favorite functionality:

Unmetric’s latest feature is the outliers detection functionality that helps reduce time to insight and find the insight needles in the data haystack. You can detect posts that garnered the most number of likes, comments, shares, retweets, replies, and much more to help you discover the kind of posts/tweets that work in your industry. Now, how cool is that?

Here’s an interesting use case video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric.

Pricing: Starting from $1000 per month
G2Crowd Rating: 4.2

2. Synthesio

Synthesio is a dynamic tool with a plethora of features. You can measure, benchmark, and analyze your brand health, content performance, and much more using the Synthesio social media command center. The tool gives you real-time insights on feedback from your audience on your brand’s campaign performance. 

You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks. In addition to that, you also get insights on your brand’s keyword mentions on top social networks to help you determine the influence of each user. All in all, Synthesio is a fully integrated tool that delivers key metrics and insights critical to your brand’s performance on social media.

Pricing: N/A
G2Crowd Rating: 4.4

3. Mention

Mention’s use cases go beyond social media monitoring. This tool also houses social media publishing, media monitoring, competitive intelligence, and crisis management functionalities. 

Using Mention’s social media monitoring tool, you can receive real-time alerts of mentions of your brand, analyze sentiment, and respond to the alerts from within the Mention Dashboard. You can also find related topics and monitor specific keywords to see what else your audience is talking about to help you find content ideas. Mention’s dashboard also has an influencers tab to help you collaborate with influencers and boost your brand awareness. Mention has a free plan with basic features, but for more access to brand mentions and alerts try their advanced plans.

Pricing: Starting from $25 per month
G2Crowd Rating: 4.4

4. Mentionlytics

Mentionlytics helps discover what everybody is saying about your brand on both the web and on social media. The tool gives you alerts of your brand mentions allowing you to react to them instantly from within the app. Using Mentionlytics you can find great sales and marketing opportunities by monitoring keywords related to your industry. You can even keep a close eye on your competitors by monitoring their brand names to see what they are up to. And to top it off, the tool allows you to find influencers to collaborate with to amplify your audience reach.

Pricing: Starting from $39 per month
G2Crowd Rating: 4.9

5. Crowd Analyzer

Crowd Analyzer is an Arabic-focused and internationally recognized social media monitoring tool. This tool has both English and Arabic dialects analysis. If you or your clients are based in the Middle East, this tool will definitely come in handy.

Crowd Analyzer gives you analytics on your audience demographics, sentiment analysis, top brand mentions, historical data, word cloud, and much more. You get real-time alerts of your brand mentions allowing you to react to them instantly. You can also get influencers’ analysis as the tool helps you identify the most influential personalities within your industry and the ones your competitors are using.

Pricing: N/A
G2Crowd Rating: N/A

6. Glean.info

Glean.info gives you complete media monitoring services across all major social media networks, blogs, and public forums. Using Glean.info, you can track specific keywords and hashtags relevant to your industry and the ones your competitors are using as well.

You can also see your share of voice compared to your industry competitors in all social media channels. What’s more interesting is that Glean.info sends you an alert when fake news sites mention your brand name allowing you to protect your brand reputation.

Pricing: N/A
G2Crowd Rating: N/A


As shown above, it’s pretty evident that social media monitoring tools not just deliver key insights but also help you in understanding them to help your brand make informed business decisions. As a marketer, you always need to be on top of your game to cut through all the noise and rise above the competition. Based on your needs and what fits your budget best, you can take a call on which one of these tools will boost your performance on social.

If we missed your favorite tool, send us a tweet @unmetric and we’ll add it to the list!

See how Unmetric Analyze can help with your social and engagement strategy.

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