5 best Pinterest analytics tools
Pinterest is the go-to content discovery and curation site for thousands of consumers. A study revealed that 96% of consumers research products they wish to purchase on the channel, and of that 87% end up purchasing the product because of Pinterest.
Social networks solely built for visual-sharing attract brands like a moth to a flame. In fact, e-commerce businesses benefit the most out of this network by creating an effective visual presence on Pinterest to reroute the audience to their own sites. With over 250 million active users, Pinterest is a great platform for brands to get the most out of their marketing campaigns.
Pinterest analytics is a great source of valuable intel on your business’s performance. You get insights on pin performance, follower growth, traffic referrals, and much more to fine-tune your marketing strategy.
While the network’s native analytics covers all the basic insights, other third-party tools in the market provide much more to help you go the extra mile with competitive intelligence. This helps you get the ‘so what’ out of reporting on your Pinterest strategy.
In this article, we’ve rounded up the 5 best Pinterest analytics tools to help you understand your audience better, create more robust content, and achieve your social media goals.
We might be biased here, but it’s our blog so we’ll put Unmetric at the top. 🙂
Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social.
This means creating more engaging content, getting more certainty around your social strategy, and automating tedious tasks like reporting.
Unmetric has a host of features that will help you analyze your brand’s social media performance on Pinterest and make better marketing decisions. It allows you to:
- Get an overview of your brand’s activity and followers growth
- Measure pin performance
- Benchmark your Pinterest performance with competitors from similar industries
- View a breakdown of your Pinterest Boards in terms of followers, pins, saves, and comments
- Get data on the sources behind the saves of your brand’s pins
Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric.
|Pricing:|| Starting from $1000 per month to monitor 30 brand profiles across six social
networks (Pinterest, Instagram, Facebook, Twitter, YouTube, and LinkedIn)
ViralWoot comes with an array of features to help you boost your Pinterest performance. Using ViarlWoot’s Pin Scheduler, you can bulk schedule your pins and post them at the best time to get maximum exposure. You can also promote your pins from within the same platform.
The tool also projects an Influencer Score of your brand which is assessed based on your brand’s pin performance, reach, virality, and overall performance. These insights will help you go a long way in understanding what works and what doesn’t for your brand.
|Pricing:||Starting from $10 per month|
PinGroupie is a great tool to amplify your audience reach. PinGroupie gives you access to a database of high-activity groups on Pinterest that are relevant to your business. You can even see how your Board ranks against your competitors in similar industries. This tool also helps you keep tabs on the trending boards that you may want to join or pick up the trend from to associate with your brand.
ViralTag supports all major social media networks including Facebook, Instagram, Twitter, Tumblr, and LinkedIn. The tool’s Pinterest analytics allows you to schedule pins in bulk, post them at optimal times, and even schedule pins up to a month in advance.
ViralTag automatically reshares your evergreen pins to get more engagement. You can also plug in Google Drive and Dropbox to draw bulk content via Viraltag. Get actionable insights on your pin performance, followers growth, and much more through this tool’s reports.
|Pricing:||Starting from $24 per month|
Olapic has three products—Content Engine, Content in Motion, and Creator Platform. The Content Engine helps your brand in collecting the best content shared by people all over the world on Pinterest. It also assists you in requesting the right to use them to match your brand catalog. This way, you earn the content from your consumers and curate it using Content Engine.
Content in motion helps you create high-impact and engaging short-form videos from your existing imagery to drive maximum interactions from your audience. Olapic’s third product, Creator Platform, is an influencer relationship management tool that helps you track and measure the performance of the campaigns launched by the influencers you add to your brand. The tracking will also provide insights on impressions, engagement, clicks, and conversions.
If you do not have a dedicated Pinterest analytics tool to take you through your brand’s valuable insights, you’re missing out on key opportunities in expanding your audience reach and meeting your social media targets. These analytics tools will help you get quick insights on what your audience is looking for to help serve them better. The five tools we’ve mentioned in this article will help you do just that.
If we missed your favorite tool, send us a tweet @unmetric and we’ll add it to the list!
See how Unmetric Analyze can help with your social and engagement strategy.Sign up for a demo