With the recently concluded FIFA World Cup 2014, the importance of social media as a channel of communication has been highlighted more than ever. FIFA sponsors like Nike and Allstate who leveraged the global sports event in their content received great engagement. Other brands like YES Network, Royal Caribbean Cruises and Walking Dead chose to focus on brand related content for the most part, while brands like PetFlow – Pet Delivery, Miller Lite and Chevrolet wove their brand related content and non brand related content together for a broader content strategy. In this report, Unmetric takes a look at how the social media efforts of each of these brands paid off, while also offering insights from the best of these sectors. All data and insights were gathered from the month of June. Look out for July’s report in early August.
Unmetric compiled this report by sourcing data from its own benchmarking platform. Click here to gain access to all this data by claiming a 6 day free trial.
AI Powered Marketing InsightsTo Create Compelling Content
Meet Xia, our Artificial Intelligence that we have been developing for over 5 years. Xia's unique algorithms continuously process the interactions generated on content published by over 100,000 brands.