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Analyst Debrief – Of Social Networks and Analytics

Ranjani Raghupathi

Amazing content is everywhere, but the challenge lies in filtering it and then channeling it. To simplify this task, we at Unmetric curate content from analyst groups like McKinsey, Gartner, Forrester, Altimeter and others to give top level execs who are hard pressed for time a capsule of vital information. If you belong to an industry that finds digitization, social media or analytics relevant, here are two articles you need to read.

Forrester tracks LinkedIn’s Social Reach

LinkedIn has a rich base of highly skilled and well educated members. With the entire community being professionally driven, brands and businesses exhibit a high level of activity. Given the business context, we’d expect good engagement. Surprisingly, Forrester’s research on the top 50 global brands on the social network found that engagement rate actually lags behind networks like Facebook and Google+.

Reaching this quality audience and improving engagement becomes easier when you target them with quality content that impacts their professional life and enriches day to day efforts says Forrester. Read their blog post that leads to the report here.

Gartner reports Business Intelligence and Analytics growth in Middle East and Africa

The digital age has bred the requirement for advanced analytics and expert business intelligence. The consumption of tools to glean this intelligence is on the rise, especially in Middle East and Africa (MENA) found Gartner. While the BI market slowed 23% from 2012 to 2013, it went up 11% in the last year.

Detailing the top 5 analytics vendors, the article is an analysis of the global market share. Read the report here.

We’re always keeping an eye on interesting big data, analytics and social media material. You can find more of our weekly snack sized analysts debrief series here. We’d also love to chat, leave us a comment here or drop us a line on Twitter @unmetric.