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Unmetric Annouces Integration into the SHIFT Open Marketing Cloud

Jessica Jacobs

At Unmetric, we’re hustling to stand out from the dizzying number of social media analytics companies out there by offering a product that quite simply, helps brands and agencies plan better content. We wholeheartedly believe that access to smart data allows companies to engage more effectively with their audience. As such, we’ve been blessed with an impressive client roster including some of the world’s best known brands and agencies, all of whom we consider our partners.

Today, with an eye on strategic partnerships, we’ve aligned with Shift, another leading software company. Ten of the top 20 largest advertisers in the world use Shift’s Open Marketing Cloud (OMC) to optimize their social advertising campaigns…so we’re in good company. Supercharged with Unmetric’s campaign intelligence, Shift’s OMC will provide marketers with competitive insights to improve their paid media efficiency.

Our partnership with Shift extends their OMC capabilities and creates a single platform that combines all the data and solutions marketers need to seamlessly execute their social advertising campaigns across Facebook, Twitter and LinkedIn. As the reign of ‘big data’ comes to an end, and smart data ascends to the throne of social media marketing, brands need better ways to identify the best performing campaigns worthy of putting dollars behind.

Both on our own and through future partnerships, we remain committed to providing brands and agencies with unparalleled intelligence to confidently plan better content and make smart, informed business decisions. Stay tuned for more!