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Consumers loved it when these top Australian brands gave stuff away in March

Aishwarya Krishnamurthy

By now, brands across the world have realized that a sure-fire way of promoting engagement on social media is to run a contest. Australian brands are no different, with some of their most succesful campaigns coming on the back of either a sweepstake, competition or give away. It’s interesting to note that platforms did not restrain these campaigns, as brands took to Facebook, Twitter and YouTube to announce their offers.

On Facebook, Woolworths and Mercedez Benz created apps for their competitions and these apps saw heightened engagement. On Twitter, Lynx Effect gave away two copies of a video game, which isn’t related to the brand, but is perfect for their key demographic and the hashtag #TitanfallFriday quickly went viral. Coca Cola announced its World Cup related contest in a TV commercial, which was also uploaded on YouTube.

However, not all content was competition related. Optus receieved its highest engagement on the tweet that encouraged followers to switch off their lights in support of Earth Hour.
For a closer look at how these, and other top Australian brands, did on social media in March 2013, flip through the report below.


Unmetric compiled this report by sourcing data from its own benchmarking platform. Gain access to all this data by claiming a free 6 day trial