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Brands discover a mine of Engagement with Daytona 500

Ranjani Raghupathi

We’ve always know that sports of any kind are a huge deal and can turn heads like nothing else can. This was proved true yet again by the brands that sponsored Daytona 500. Apart from supporting the event on the ground, and on traditional media; they used it as a central theme for conversation on social media.

Sponsors ramped up their social media activity in the run up to Daytona 500 and continued posting content after the race had concluded. Dive in to this report to take a look at how major sponsors like Dow, M&Ms, Farmers Insurance and more took advantage of their association with the event to drive engagement and brand awareness. Don’t forget to share your view point with us in the comments section below.

Social Media Habits of Brands Sponsoring the Daytona 500 from Unmetric

Methodology
Methodology Unmetric compiled this report by sourcing data from its own benchmarking platform. Data and Insights on brand activities on Facebook & Twitter were analyzed for the period of February 01- 27, 2014. Gain access to all this data by claiming a free trial.