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Social Media Shakedown of Top Singaporean Brands in December

Martin Daniel

December is a good month for brands globally, as it has two amazing events – Christmas and New Year’s Day, which brands can leverage on their various platforms. As brands become more social media friendly in Singapore, we found that brands are integrating their social media strategy with traditional marketing methods, with awesome results.

We, at Unmetric, took a look at all brand activity on social media to filter out the top brands and their campaigns. Here is what happened in the world of social media in Singapore.

Brands can amplify product launches as well as campaigns on social media, and this is exactly what Tiger Beer did with the “Tiger Radler Launch” campaign. From Ferrero Rocher’s “RocherGoldenTree” and John Little’s “Guess the Price” contest on Facebook, to H&M’s Christmas Sale on Twitter, there were quite a few brands that leveraged Christmas and the accompanying merriment. Also, TigerAir Singapore received remarkable engagement on Twitter with their Friend Fly Free contest, where in honor of the new year, 2014 tickets could be won!

Take a look at this report for a deeper look in to the life of Singaporean brands and their liaison with social media.

Top Singaporean Brands on Social Media – December 2013 from Unmetric


Unmetric compiled this report by sourcing data from its social media benchmarking platform. Facebook, Twitter and YouTube statistics were gathered for the period of December 1st- 30th, 2013. Gain access to all this data by claiming a free 6 day trial.