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Social Media Shakedown of Top Australian Brands in December

Martin Daniel

December is that the time of year when brands jump into the Christmas bandwagon and the Australian brands were no exception. Brands leveraged contests and giveaways that saw high engagement across social channels.

On Facebook, Sony Mobile Australia, entertained its fans with its Xperia Z ‘Ultimate Entertainer’ contest, while Jeanswest ran a 14-day giveaway contest that generated lots of buzz for the brand.

On Twitter, Nokia Australia celebrated Christmas with its Appy Christmas competition asking its followers to review its 190,000 apps for the Windows phone. Medibank conducted Twitter chats on how to manage Christmas stress among other topics, while the retail chain Good Guys ran a giveaway contest to engage with its followers.

On YouTube, Domino’s Australia introduced its new Wagyu Diet pizza which garnered more than 291,000 views and Myer Australia showcased the power of give with its ‘Special Christmas Delivery’ video which was the most watched on its channel in December.

Check out the report below to get more insight on how Australian brands performed on social media in December.

Methodology

Unmetric compiled its report by sourcing data from its social media benchmark platform. All statistics were gathered from December 2013. The Engagement Score is calculated based on the number of Likes, Comments, Shares and Estimated Impressions each post gets. It enables easy comparison regardless of fan numbers. Get your 6 day free trial of Unmetric here.