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Equinox makes you do “it”

Jessica Jacobs

Equinox, the gym chain, capitalizes on the gym signups around the New Year owing to people’s resolutions and rolled out an edgy campaign with the hashtag #Equinoxmademedoit. Nissan gives users the chance to win its latest car, the Rogue with an innovative contest on social media. Social networks drown users in nostalgia as they offer personalised year reviews. Listen to this week’s podcast to find out more about what happened on social media this festive season.

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