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Social Media Shakedown of Top Singaporean Brands in November 2013

Ranjani Raghupathi

When campaigns can be tailor made for a platform, low costs and with instant audience feedback, why would a brand not switch to social media marketing campaigns over traditional campaigns?

We at Unmetric took a look at all brand activity on social media to filter out the top brands and their campaigns. Here is what happened in the world of social media in Singapore.

Volkswagen’s “Tag the Wagen” generated lots of buzz on Facebook, as did Pan Pacific’s #EdgeFoodTheater campaign on Twitter. Ikea Singapore’s “Unwrap Christmas Auntie” video and Marina Bay Sands’ “UFC Fight Night” gained major viewership.

Take a look at this report for a deeper look in to the life of Singaporean brands and their liaison with social media.

Click here to tweet the report to your followers.

Methodology
Unmetric compiled this report by sourcing data from its social media benchmarking platform. Facebook, Twitter and YouTube statistics were gathered for the period of November 1st- 30th, 2013. Gain access to all this data by claiming a free 6 day trial.