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How Social Media Helped Brands Reach a Wider Audience this Black Friday & Cyber Monday

Ranjani Raghupathi

The busiest shopping day of the whole year, Black Friday is the compulsive shopper’s stairway to heaven. If you’ve not trained yourself for the in-store shopping mania, there is Cyber Monday just a weekend away. As brands offered massive discounts, they turned to social media to reach the connected audience.

Campaigns were plenty and each branded had its own unique offers. While some brands like Amazon, Express and a few others gave consumers discounts days before Black Friday, brands like Toys “R” Us extended the sale for a week after Cyber Monday. To make shopping even more irresistible, Old Navy gave shoppers the chance to win not hundred, not thousand but a million dollars!

Take a look at how brands lured shoppers and how their campaigns fared on social media.

Which was your favorite campaign this festive season? Leave us a comment below.

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Methodology

Unmetric compiled the report by sourcing data from its own platform. Data and Insights on Facebook, Twitter, YouTube and Pinterest were analyzed for the time period of November 2- December 2, 2013. Gain access to all this data by claiming a free 6 day trial.