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Tweet to book a room at the Loews Hotels and Resorts

Vikas Bysani

Procter & Gamble’s Olay and Herbal Essences have rolled out new social mobile ad campaigns within Apple’s iTunes Radio. Bolthouse Farms is encouraging its customers to take a photo of any of its products and post it to Instagram. Twitter has launched a new TV conversation targeting feature that allows brands to promote tweets to users who engage with specific shows. Find out more by giving the podcast a listen.