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How Grocery Brands in the US are Filling up the Aisles Using Innovative Social Media Strategies

Vikas Bysani

Some people say it’s a bad idea to go to the grocery store on an empty stomach. Baloney! It’s always a bad idea to go to the grocery store on full stomach. You never seem to be able to get any shopping done. Grocery stores often fight it out, competing with each other with various deals and promotions that you just can’t ignore. This competition has been taken in to the virtual world so Unmetric took a look at what are methods these mega brands are doing to connect to their loyal, and not-so-loyal, shoppers. Find out it on our latest report.

Walmart shows other grocery stores how it’s done on Facebook, while Meijer keeps it fresh on Twitter with some interesting campaigns. Target takes the throne as the King of YouTube with some hilarious and engaging videos while Whole foods is pinned on the top of the Pinterest Table.

Methodology

All data has been compiled and analyzed from the Unmetric platform which tracks dozens of metrics to enable brands to benchmark themselves against competitors and their industry sector. Gain access to all this data by claiming a 6 day free trial.