Home Run Inn Pizza urges customers to tweet with #Hangry for chances of winning free pizzas whereas General Mills promoted National Cereal Lovers week by asking cereal fans to share recipes, crafts and ides on their dedicated website, Facebook and Tumblr page. Facebook relaxes its age rule and allows teenagers to promote content just like adults. Twitter now gives brands the option to schedule tweets for an entire year thus giving the advertiser a chance to plan content in advance.
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