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Control what you see with a blink of an eye!

Vikas Bysani

Mallomars is celebrating its 100th anniversary with a Facebook based user-generated content promotion that ties in with a sweepstakes. Lipton is combining both mobile and social media in an effort to promote a new line of hot and cold tea drinks. Virgin Mobile is using an innovative way to make its sales pitch in 25 separate, but linked, YouTube videos, which is controlled by the viewer by blinking.