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Week 34 Viral Brand Videos: Pizzas, Dips and Every 14 Year Old Girl’s Obsession.

Ranjani Raghupathi

Friday is always a fun day for us at Unmeric. Apart from the setting in of the excitement for the weekend, it’s also the time of the week when we get to watch some awesome videos and viral ones at that! The virality of a video is based on past channel patterns and the growth rate of the video. This week’s list is again unusual as usual.

#1: The Pantene Effect

Of late, many of P&G’s campaigns have been around their “Everyday Effect” slogan. This ad for Pantene is a little over 2 minutes and puts forth the “Pantene Effect.” Four female bandmembers voice their hair woes, and later describe the miraculous change they experience after they use Pantene’s Smooth shampoo and conditioner. If that won’t convince women to buy the shampoo, what will?

#2: $6.55 EWS :15

Pizza Hut celebrates its 55th year of providing mouth-watering pizzas by giving its patrons a heavy discount. This commercial advertises that many of their pizzas are now $6.55 to celebrate their birthday. The video crossed 30,000 views in 3 days.

#3: Wholly Guacamole with New Easy Peel Trays!

Wholly Guacamole just made their dip even easier to consume. This ad, a promotion for their new packaging, shows before and after shots of the packaging. The new easy peel pack is just ideal to “peel, dip, eat and repeat”.

#4: Infiniti Q50 Commercial – Factory of Life

Infiniti Q50 tagline is “Luxury never felt so liberating.” The video is an enactment of a man breaking free from monotony into the liberation world of this swanky car. This video gained over 300,000 views in a matter of few days.

#5: One Direction – The Worldwide Movie Event, this AUGUST!

One Direction, the international boy band sensation, is releasing their first ever motion picture on August 30th. All brands associated with them are promoting the release left, right and center. Sony, one of their sponsors, released this promo to make every 14 year old girl in town go even more gaga over them (if humanly possible).

Week after week, we’ve seen that a majority of the videos that are successful are very short (normally under a minute). This week’s videos are once again testaments to that, but the fact that top video itself is over two and a half minutes just brings to sight the other side of the campaign. Is next week going to follow the same pattern? We’ll have to wait and see.


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