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Top Retail Brands Get Their Grade Card For Back To School Campaigns

Ranjani Raghupathi

It’s that time of the year again, time to stack your child’s wardrobe and study table with everything they’ll need for the academic year ahead. Of course, the big retail stores have no plans to make back to school shopping easy for you with a plethora of deals and offers being touted by all, where does the time-poor parent start?

Retail chains like Walmart, Target and Kohl’s have shouted out to the world (of social media) all the clothing, stationary, electronics and even food offers, all essential for the college freshman or kids going back to school. While Macy’s made Facebook their forefront, Kmart and Staples went on all out across the major social networks. Electronics and stationary giant, OfficeDepot sure knew their way around YouTube while competitor, OfficeMax, found comfort in Pinterest.

We’ve picked the best campaigns and broken them down to understand what made them so successful.


All data has been compiled and analyzed from the Unmetric platform which tracks dozens of metrics to enable brands to benchmark themselves against competitors and their industry sector. Gain access to all this data by claiming a 6 day free trial.