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Top 10 brands with the most engaging Fourth of July Posts

Ranjani Raghupathi

Note This post has been updated multiple times since it was published. Most recently in July 2017.

The Fourth of July is a big day for all Americans. It’s the day to reminisce over the journey of the country from 1776 to the present day. While all kinds of celebrations were happening in backyards, parks and cities across the country, we went online to check out how brands leveraged this National holiday on social media.

We find posts like these using Unmetric Discover. It’s the world’s largest branded content databasethat tracks over 500 million pieces of branded content from over 100,000 major brands across Facebook, Twitter, Instagram, and Pinterest.  You can follow topics, save brand content that interests you to boards and collaborate with your teammates. With Discover, you will always have interesting things to say.

1. Philadelphia Cream Cheese

Engagement Score: 1,000

2. Smithfield

Engagement Score: 1,000

3. PediaSure

Engagement Score: 1,000

4. Bluecoat American Dry Gin

Engagement Score: 1,000

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5. Nationwide Pet

Engagement Score: 996

6. U.S Navy

Engagement Score: 993

7. Ameriprise Financial

Engagement Score: 993

8. Ritz Carlton Orlando, Grand Lakes

Engagement Score: 991

9.  Mrs T’s Pierogies

Engagement Score: 983

10. New Amsterdam Spirits
Engagement Score: 978

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After the American Flag, fireworks, cookouts, desserts and a few drinks are among the top things that come to mind when you think of the 4th of July. These brands have kept it sweet and simple. By tapping into the holiday spirit, they remind us that they too are an integral part of our Independence Day celebrations.

Methodology

The Unmetric Engagement Score calculation is based on the number of Likes, Comments, Shares and Estimated impressions, so a page with a lower fan base can still have a better engagement score than a page with a huge fan base even if they don’t get as many interactions. The formula for calculating the score has evolved over the years and currently falls in the range of 1 – 1,000. 

All data has been compiled using Unmetric Discover that tracks over 500 million pieces of branded content from over 100,000 major brands across Facebook, Twitter, Instagram, and Pinterest.