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The Top Performing US Spirit Brands on Social Media

Peter Claridge

We are all in pursuit of finding the perfect drink to lift our spirits, quench our souls and ease the weight on our shoulders. On the other end Spirit Brands across the United States are looking for fun and exciting ways to connect with their consumers.

Spirit brands have taken to posting witty updates on Facebook and Twitter like Bacardi and Hennessy or making engrossing videos and sharing them on YouTube like Captain Morgan and ABSOLUT.

In this Slideshare, we take a peak under the hood to see what’s powering the social media successes of these brands, who’s out socializing who and which brand comes out on top. We analyzed the social media performance across Facebook, Twitter and YouTube.


All data has been compiled and analyzed from the Unmetric platform which tracks dozens of metrics to enable brands to benchmark themselves against competitors and their industry sector. Gain access to all this data by claiming a 6 day free trial.