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How US Beer Brands Engage Audiences on Social Media

Peter Claridge

Who amongst us hasn’t tried to solve the world’s problems after cracking open a six pack of our favorite beer? After a hard day’s night (and working like a dog), a cool brewski is on the menu for billions of us around the world. Beer brands constantly look for ways to come closer to their customers to ensure it’s their brand that helps to solve the world’s problems. So how do beer brands in the United States do this when they can have intimate conversations on social media? And is it working?

In this Slideshare, we take a peak under the hood to see what’s powering the social media successes of these brands, who’s out socializing who and which brand comes out on top. We analyzed the social media performance across Facebook, Twitter and YouTube.

Methodology

All data has been compiled and analyzed from the Unmetric application which tracks over 10,000 brands across 30 sectors on Facebook, Twitter, YouTube and Pinterest to enable brands to benchmark themselves against competitors and their industry sector. Gain access to all this data by claiming a 6 day free trial.