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Credit Card Brands Get Their Social Media Credit Score

Ranjani Raghupathi

Where would we be in this world if we couldn’t put it on plastic? Actually, don’t answer that. Credit cards remain the most essential, and most loved, tool in any shopoholics’ purse (or in the rare occasional case, the wallet). When every bank has its own credit card, how do the dedicated credit card brands reach out to people and excite them in to spending more?

Social media, like for other industries, has opened new possibilities for credit card brands. Visa is using it as a spring board for promoting experiences, Amex realized that social media can be a customer support channel and a promo channel while Ink From Chase focused on inspirational quotes for its business customer. MasterCard is doing a good job on Facebook, but performance on Twitter and YouTube lag far behind the other brands.

In this Slideshare, we take a peak under the hood to see what’s powering the social media successes of these brands, who’s outsocializing who and which brand comes out on top. We analyzed the social media performance across Facebook, Twitter and YouTube.


All data has been compiled and analyzed from the Unmetric application which tracks over 10,000 brands across 30 sectors on Facebook, Twitter, YouTube and Pinterest to enable brands to benchmark themselves against competitors and their industry sector. Gain access to all this data by claiming a 6 day free trial.