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World First: Benchmarking and Competitive Intelligence on Facebook Brand Apps

Peter Claridge

Did you know that for every Facebook brand app that hits a home run, 10 fade away in to the digital wasteland? This just didn’t seem like a sound social strategy to us. The problem is, until now, there has been no easy way to gather data on what kinds of apps are working for brands.

Do product based apps work better than contest apps? Which innovative apps actually went viral? How many users is considered good for your sector?

By manually mapping over 18,000 apps (don’t ask, we dream about apps now) to their respective brands, Unmetric now has the only database in the world where you can type in any brand and get competitive data on how their apps are performing.

Furthermore, this isn’t a one off process, there are systems in place to identify and map every new app that a brand adds. And the good news doesn’t just end there either, Unmetric is able to get all the historical DAU/MAU data, so it doesn’t matter when the app was added, you’ll be analyzing.

Facebook apps are not new and even gathering statistics has been around for years. In the past you could go to sites which had league tables for literally tens of thousands of Facebook apps. You could wade through hundreds of pages, featuring dozens of Farmville clones and loads of social gaming apps, trying to find your competitors’ app data.

Now though, you just need to login to the Unmetric platform, select your sector and you’ll be given a leaderboard of all the top brand apps from that sector for the time period specified. It’s never been easier to grab brand app data.

Apps Leader Board

When you want to do a deep dive on a specific app, Unmetric has all the charts and analysis you need to figure out how well the app is performing. In the brand analysis page, there are four charts that tell you everything you need to know about the performance of any brand app in the database. This data is generated for every single brand app, so you’ll never miss a beat.

Unmetric Apps Screenshot

Finally, when you’ve done with your deep dive data and benchmarked performance to the sector, you can compare metrics against competing brands, giving you the ability to gauge the success of the app.

Unmetric App Comparison

To see how powerful this new feature is, we’ve put together a short slideshow that looks at how the top brands in the world create incredible, viral apps that are used by hundreds of thousands of people.

To find out how your Facebook apps stack up against the sector, head over to Unmetric to get your free 10 day free trial.