Unmetric logotype

The Social Media Shakedown of April 2013

Peter Claridge

Unmetric has released its latest social media shakedown. In this edition, you’ll find out the top campaigns across Facebook, Twitter, YouTube and Pinterest.

Intel and Visa are no strangers to creating highly engaging content, but check out their top posts on slides 10 and 12.

Banks were once again top tweeters on Twitter, beating all the media companies that tweet out live updates. Pizza Hut ran some great Twitter campaigns throughout the month that saw them replying to thousands of tweets in minutes.

Dove and Evian ruled YouTube with their incredible videos while KMart came up trumps with its “Ship My Pants” videos. Finally, Nordstrom and Pillsbury showed why Pinterest is the bastion of women with their hugely popular wedding and food boards.