I’ll be honest with you. I am still half expecting the Pokemon Go fever to die down even though I don’t think it will anytime soon. I mean, what is there not to like? Pokemon Go is taking us millennials back to a time when we used to watch it on T.V. Add to that the dopamine blast you get out of actually going on a quest. As if we needed more reasons to glue our eyes to our phones. As you can see, I flit between excitement over AR going mainstream and complaining about the absurdity of adults losing it over a game.
I turned to Discover to see if brands too were going nuts over Pokemon Go. And guess what I found? There were about 12,000 pieces of Brand Content across Facebook, Twitter and Instagram, in North America alone that mention Pokemon. Remember, this is in just two weeks! I dug a little deeper to identify certain trends in Pokemon Go content that won a lot of engagement for brands.
Most Pokemon Go Brand Content falls under one of the following three categories:
The Lookwhoitis – Capturing (in the photographic sense of the term) a Pokemon
The Pretender – Featuring a product like it were a Pokemon
The Aid – Offering up a product as something that Pokemon hunters can use to help with their quest.
Let’s look at a few of the Brand Content that won a lot of engagement, in each category.
Trimet stood out from the rest in this category, by extending a word of caution. There are quite a few Posts that advise people against going into restricted areas in search of rare Pokemons. Of the more imaginative ones is this Post by the U.S. Marines.
If you can’t really think of ways to pass off your product as a Pokemon, why not swear allegiance to one of the teams? Check out what Washington Capitals did in a similar vein. It definitely adds some color to the brand.
By joining in on all the Pokemon Go excitement, brands come across as just another game-crazed Fan. This helps build the brand up as human. It’s quite exciting to see so many innovative content ideas being executed perfectly. If you are stuck for content ideas, take a look at Discover. We have tonnes of brand content you can get inspiration from.
Note: Air New Zealand was featured on this list earlier. We still love their Post. This list focuses on brands from North America alone.
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