13 times brands channelled their inner celebrity
Ranjani Raghupathi
August 12, 2015 • 4 min read
Updated on May 2, 2017
Remember when Arby’s tweeted Pharell Williams and asked for its hat back? That’s when brands began to… human (yes, I used it as a verb). With social media, the voice of brands is becoming more and more personable. Being the brand nerds we are, we indulged ourselves in the concept and stalked through some of the most “real-life” sounding brands and imagined who they’d be as real pepole, and this is what we came up with.
1. Starbucks
Your love is more tingly, Than anything I’ve ever felt. Coffee warms the heart, But you make me melt.
— Starbucks Coffee (@Starbucks) February 14, 2015
Reminds us of the poetic charmer Sam Smith.
2. Beggin
I didn’t choose the rap life. The rap life chose me. Allow me to reintroduce myself… #IGetBeggin https://t.co/hLiVu1tsEK
— Beggin’ Strips (@Beggin) February 6, 2015
The pet care brand reminds us of another rapper… Kanye West.
3. Flo
We’ll compare rates so you have more time for important things… like cats https://t.co/fmUMmHRB9S
— Flo from Progressive (@ItsFlo) July 10, 2015
Sounds a lot like another very smart and helpful cat lover, Taylor Swift.
4. Old Spice
Bathwater is just dirty-human-flavored soup.
— Old Spice (@OldSpice) March 22, 2015
Channeling their inner Ron Swanson of Parks and Recreation.
5. Pizza Hut
We put ranch on the crust. Saved you a dip. pic.twitter.com/yOWN6YJiUb— Pizza Hut (@pizzahut) August 3, 2015
You could do basic. Or you could do this. pic.twitter.com/K8wruDzAov
— Pizza Hut (@pizzahut) August 6, 2015
A man who lived to eat and tirelessly attempted to make every sandwich, pizza and even lady’s finger trifles better, Joey Tribbiani from Friends.
6. Burger King
RELATIONSHIP STATUS: ordering second Red Velvet Oreo Shake today
— Burger King (@BurgerKing) August 7, 2015
How Mindy is that!
7. Arby’s
The idea of someone biting off more than they can chew is kind of hard to swallow.
— Arby’s (@Arbys) August 3, 2015
A drink that doesn’t get your jokes is so-duh.
— Arby’s (@Arbys) August 5, 2015
The king of all dad jokes, Phil Dunphy of Modern Family.
8. Skittles
Fact: every time you serve Lemon Skittles, you score 15 million points. pic.twitter.com/2i33IANXnD
— Skittles (@Skittles) July 6, 2015
Anyone who tells you magic isn’t real is really a wizard who doesn’t want you asking too many questions.
— Skittles (@Skittles) March 22, 2015
The “r” in the middle of February sometimes wonders if you really care.
— Skittles (@Skittles) February 20, 2015
Has to be the wonderfully random Jim Carrey
9. Cheetos
I’m not going to say this is a big deal but…this is kind of a big deal. http://usat.ly/1EsAqGX
Posted by Cheetos on Wednesday, 21 January 2015
Barney Stinson from How I Met Your Mother. #HumbleBrag
10. TacoBell
I like tacos more than humans.
— Taco Bell (@tacobell) August 6, 2015
If you’re a burrito, I’m a burrito.
— Taco Bell (@tacobell) May 16, 2015
Tina Fey. Need we say more?
11. Wheat Thins
You’ve dipped a chip. You’ve dipped a cracker. But have you ever dipped a cracker chip before? Welcome to the new world.
— Wheat Thins (@WheatThins) January 22, 2015
Wheat Thins aren’t meant to be understood. They’re meant to be eaten.
— Wheat Thins (@WheatThins) March 16, 2015
Doesn’t Wheat Thins sound a lot like innovative cook and food philosopher Nigella Lawson.
12. T-Mobile
I have an @ATT tattoo. #FiveWordsToRuinADate
— T-Mobile (@TMobile) January 13, 2015
Open, cutthroat and hillarious Anna Kendrik.
13. DiGiorno
.@edsheeran maybe you should’ve put it in the freezer. I’m just, ya know, thinkin’ out loud.
— DiGiorno Pizza (@DiGiornoPizza) July 7, 2015
Our pizza always shows up hot, fresh-baked and right on time NOT LIKE SOME OTHER PIZZAS YOU COULD BUY #PreGiorno pic.twitter.com/4Z1VMOvRNI
— DiGiorno Pizza (@DiGiornoPizza) January 7, 2015
Reminds us of the queen of sass, Jennifer Lawrence!
Interested in discovering cool content? We used Unmetric’s inspire to see what brands are publishing. Sign up for a free trial to check it out for yourself.
