The Engagement Hack Learned From Honda’s Social Media Strategy
One of the lessons that we at Unmetric, and the entire social media community, have been trying to drive home about social media marketing is that different types of content engage better on different social networks. What works on Periscope may not work on LinkedIn, or may not resonate as well.
This was proved yet again in Honda US’ case, where it wasn’t just a different piece of content or campaign that worked on Facebook and Twitter, it was a different content type.
With Unmetric’s campaign and content intelligence, we found that the auto brand’s posts about their new models while at the L.A Auto Show, and a tease of the model to be unveiled at the Detroit Auto Show in 2016 caused a sharp spike of engagement for the brand.
On the other hand, on Twitter it was a completely different story. The three most engaging posts were from their #OpenTheCheer Christmas-themed offer. The engagement oriented posts performed just as hoped – tweets from the campaign racked up more than 157K retweets and 27K favorites.