Tag Archives: social media

Analyst Debrief – Reports from McKinsey and Forrester

The “big data” buzz might not be going anywhere, but we believe “smart data” will take over soon. Whether you’re dealing with operational, surveillance, or any other kind of data and analytics, a scientific scrutiny has the potential to bring …

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Analyst Debrief – Of Social Networks and Analytics

Amazing content is everywhere, but the challenge lies in filtering it and then channeling it. To simplify this task, we at Unmetric curate content from analyst groups like McKinsey, Gartner, Forrester, Altimeter and others to give top level execs who …

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How To Compare your Creative Strategy with Competitors on Facebook

Between content publishers, strategists and higher ups in your social media team, you must often get asked questions like “How did our messaging perform? What should we do next? What kind of content engages best on Facebook?” Ideally, you would …

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Social Media Shakedown of Top Australian Brands in May 2014

Australian brands have been quick to adapt to the rapidly evolving relationship between brand and consumer through social media. On Facebook, Showpo and Kmart Australia  do the retail sector proud with impressive engagement scores from both brands. Images usually draw in engagement …

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Analyst Debrief – Redefining Digital and Social

Social media is a powerful marketing platform but old school “spray and pray” techniques developed in the mass media age need to be put aside in favor of more subtle, nuanced tactics that help to engage on a higher level …

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Obamacare on Social Media – #Win or #Fail?

The Obama administration is no stranger to social media. Widely regarded as the first ‘social media’ presidential campaign, networks like Facebook and Twitter were instrumental in President Obama’s win in 2012. It seems only fitting then, when faced with the …

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Amazon lets fans add items to their basket through Twitter.

Taco Bell is offering a comic book on its Tumblr channel, titled “The Spicy Adventure of Johnny DLT”. Selfridges, the UK department store, is using Google Plus as a part of its biggest-ever beauty-ad campaign. YouTube has made it possible …

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4 ways Tesco Mobile is winning the Customer Service game

This post comes from Ranjani Raghupathi, Marketing Executive, reach her on Twitter here: @ranjanithinks In today’s ‘always on’ business environment customer service is key to every brand, especially those within the service sector where Twitter is your new hotline number. …

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Consumers loved it when these top Australian brands gave stuff away in March

By now, brands across the world have realized that a sure-fire way of promoting engagement on social media is to run a contest. Australian brands are no different, with some of their most succesful campaigns coming on the back of …

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Strange Holidays and Bizarre Festivals- The calendar every social media manager needs to have on their desk

All of us know that Feb 14th is Valentine’s Day, but how many of us know that Feb 15th is Single Awareness Day? Recently, some unique and crazy holidays like “Hug Your Cat Day” and “Pie Day” (on which AdWeek …

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