Tag Archives: social media

4 ways Tesco Mobile is winning the Customer Service game

In today’s ‘always on’ business environment customer service is key to every brand, especially those within the service sector where Twitter is your new hotline number. So how does that tie in with what the Clue Train Manifesto says – …





 



Consumers loved it when these top Australian brands gave stuff away in March

By now, brands across the world have realized that a sure-fire way of promoting engagement on social media is to run a contest. Australian brands are no different, with some of their most succesful campaigns coming on the back of …





 



Strange Holidays and Bizarre Festivals- The calendar every social media manager needs to have on their desk

All of us know that Feb 14th is Valentine’s Day, but how many of us know that Feb 15th is Single Awareness Day? Recently, some unique and crazy holidays like “Hug Your Cat Day” and “Pie Day” (on which AdWeek …





 



Brands from Singapore give their global counterparts a run for their money

Singapore might be a country of just 5 million people but don’t think for a second that brands have it easy. New media or traditional media, the competition that brands face here is fierce. We took a look at how …





 



Year of the Selfie

One of the many pop culture phenomenon’s that took 2013 by storm was the “Selfie”; we all are guilty of taking the occasional selfie, some of us may have even indulged in the occasional duck face, the one eyebrow raised …





 



4 Ways To Harness Unmetric’s Game Changing Campaign Intelligence

In the world of advertising and marketing, campaigns are the cornerstone of a brand’s effort across multiple media channels. They thread brand personality, imagery and resonance together in the minds of the consumer through repeated exposure across print, TV, radio …





 



Why Do Brands Take Selfies?

In 1958, Momofuku Ando of Japan re-invented one of the greatest comfort foods of all time – Ramen. The tweak? He gave the world no fuss, economical, tasty and most importantly, Instant Ramen. Ando’s company Nissin Foods has since spearheaded …





 



Unmetric Evens The Playing Field With A Brand New Engagement Formula

In the realm of rivalry, everyone loves the story of the underdog. Take a look at the movie industry, for instance. The underdog is the star of any good sports film. Unsurprising, really. Sports are the epitome of competition. Yet, …





 



Did You Wonder About The Engagement Before You Got Hitched On Social Media?

Noisemaking. Applause. Interaction – words synonymous to how we perceive engagement on social media. Fundamentally, engagement is a measure of communication. When someone makes a noise, applauds, says something in reply to a word we uttered, we know they communicated …





 



Australia’s most social campaigns in September

Brands from Australia are constantly trying to get on top of whats hot in the world of social media and try to get ahead of the competition. Unmetric has released a report with an in-depth analysis of the how the …