Tag Archives: benchmarking

How To Unlock The Right Engagement Formula for your Creative

We often hear our users talk about how tough it is to pin down audience engagement on a brand’s creative content. Interestingly, the debate is not centered around whether engagement itself is a useful metric. In truth, users mentally tussle …

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How To Compare your Creative Strategy with Competitors on Facebook

Between content publishers, strategists and higher ups in your social media team, you must often get asked questions like “How did our messaging perform? What should we do next? What kind of content engages best on Facebook?” Ideally, you would …

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How To Unlock Twitter Customer Service Benchmarks You Can Actually Use

“How do we figure out how we are performing when nothing is going on?” It’s a question we often hear from Unmetric users. What appears to be a deceptively simple query, turns out to be a real problem. When brands …

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4 Ways To Harness Unmetric’s Game Changing Campaign Intelligence

In the world of advertising and marketing, campaigns are the cornerstone of a brand’s effort across multiple media channels. They thread brand personality, imagery and resonance together in the minds of the consumer through repeated exposure across print, TV, radio …

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Why Do Brands Take Selfies?

In 1958, Momofuku Ando of Japan re-invented one of the greatest comfort foods of all time – Ramen. The tweak? He gave the world no fuss, economical, tasty and most importantly, Instant Ramen. Ando’s company Nissin Foods has since spearheaded …

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Unmetric Evens The Playing Field With A Brand New Engagement Formula

In the realm of rivalry, everyone loves the story of the underdog. Take a look at the movie industry, for instance. The underdog is the star of any good sports film. Unsurprising, really. Sports are the epitome of competition. Yet, …

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Did You Wonder About The Engagement Before You Got Hitched On Social Media?

Noisemaking. Applause. Interaction – words synonymous to how we perceive engagement on social media. Fundamentally, engagement is a measure of communication. When someone makes a noise, applauds, says something in reply to a word we uttered, we know they communicated …

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Benchmarking and Downloadable Reports

Check this out, no sooner is the agency platform outside the door then the Unmetric engineers are back in action with new updates to the platform. Unmetric is the social media benchmarking company, and now the platform is a better …

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Unmetric Releases Ground Breaking YouTube Benchmarking App

For the past few months, whenever we went to a client meeting, it was the same old story: “We love the Facebook and Twitter data, but can we get YouTube data too?” Our developers have been working flat out to …

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4 Social Media Benchmarks You Can Use

The problem with social media, according to many marketers, is that everything is so, well, fuzzy. Many businesses around the world are still struggling to put firm figures on social media ROI whereas a handful of brands like Burberry seem …

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