With an estimated 37 million motorcycles, India is said to be home to the one of the largest number of motorised two-wheelers in the world. When a market is this big, brands need to compete hard to target the buyer on every medium possible. As a sizable portion of consumers are now online, these brands have taken to social media to ensure they continue to reach their target audience.
Here is how brands like TVS Apache, Suzuki Motorcycle India, Bajaj Pulsar, Yamaha India, and others perform on social media.
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Detailed Analysis of Bajaj Pulsar
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