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Confectionery Brands on Social Media in Q4 2015

Ranjani Raghupathi

A 40-year psychological study just found that chocolate makes you cleverer. While I'm just looking for reasons to validate my chocolate addiction, I was more than happy to focus on the social strategies  of my favorite candy brands for once. I might have consumed more than a baker's dozen of chocolates while writing this, nevertheless, coming to the point in hand, we created a social media report on confectionery brands like  Butterfinger, Snickers, Hershey's, and others. 

We found insights such as Lindt Chocolate published the greatest number of posts, however, Butterfinger had the highest average engagement. Flip through the Slideshare below, you're sure to find more such nuggets of information.

 

Detailed analysis of Reese's on Facebook and Twitter

 
Detailed analysis of Godiva on Facebook and Twitter
 

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