Category Archives: Unmetric Labs

4 Ways To Harness Unmetric’s Game Changing Campaign Intelligence

In the world of advertising and marketing, campaigns are the cornerstone of a brand’s effort across multiple media channels. They thread brand personality, imagery and resonance together in the minds of the consumer through repeated exposure across print, TV, radio …

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Why Do Brands Take Selfies?

In 1958, Momofuku Ando of Japan re-invented one of the greatest comfort foods of all time – Ramen. The tweak? He gave the world no fuss, economical, tasty and most importantly, Instant Ramen. Ando’s company Nissin Foods has since spearheaded …

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Unmetric Evens The Playing Field With A Brand New Engagement Formula

In the realm of rivalry, everyone loves the story of the underdog. Take a look at the movie industry, for instance. The underdog is the star of any good sports film. Unsurprising, really. Sports are the epitome of competition. Yet, …

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Did You Wonder About The Engagement Before You Got Hitched On Social Media?

Noisemaking. Applause. Interaction – words synonymous to how we perceive engagement on social media. Fundamentally, engagement is a measure of communication. When someone makes a noise, applauds, says something in reply to a word we uttered, we know they communicated …

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Time For A Content Makeover? 3 Lessons From Top Fashion Brands On Pinterest

Pinterest is about more than just looking pretty; it is also a sociological experiment. Looking at Unmetric’s chart busters, you know who we think has really caught on to this open secret? Fashion Brands. That’s right – En Vogues, Divas, Hipsters …

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Brands & Buttons: What Facebook’s Experimental Follow And Review Buttons Predict

Last week, the interwebs chanced upon Facebook testing a couple of new buttons on their Pages – Follow, Review and even, a new Like button. First spotted by Wimdu on their company page, the Follow button is being tested alongside …

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On Social Media, What Is A Campaign?

It was the year 1959 – A little more than a decade after the end of WWII. Doyle Dane Bernbach (DDB), then a relatively new agency, launched an advertising campaign for Volkswagen that to this day is among the greatest …

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How Brands Can Use LinkedIn Analytics to Stay on Top of The Publishing Game

In today’s competitive markets, networking through professional social networks has never been more important. Using LinkedIn, brands can connect with users, consumers, customers, decision-makers, potential employees and a whole host of other professional peeps. In the feature set of our newly launched …

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5 Ways To Size Up Brand Conversations on Twitter

Twitter is an unparalleled marketing tool for brands. In 140 characters, content on Twitter is a great example of microcontent having macro impact on what regular folks talk about. However, like many social media platforms – Twitter has its quirks. …

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Buy a Brand Now with 1-Click: Why Amazon is a part of a story…that has nothing to do with it.

By now we’ve seen everything that could possibly be debated, discussed, dismissed, disputed about Jeff Bezos’s buy of the Washington Post. Yet, there is something remarkable that we have overlooked in all this chatter  – every media pundit and speculator …

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