Category Archives: Uncategorized

Analyst Debrief – Altimeter, Forrester and Nielsen know your consumer

You know who your target audience is, but do you really know how to reach them effectively? This week we found three reports from analyst groups that are signposts to your consumers and pave the way to understanding their journey …

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An Unmetric Milestone: Joining the Elite Ranks of Twitter Certified Products

Yesterday we made the formal announcement regarding our inclusion as a Twitter Certified Product. I wanted to follow up on that post with a more personal take… As a social media analytics company operating in the emergent age of ‘smart …

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An Insider’s Guide to Microcontent

This was originally published on the All Things WOMM Blog. Writing an eBook for content marketers isn’t easy. That’s because content marketing isn’t easy. Seemingly every week there are new platforms, new tools and new trends that change the game …

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Help make the Iron Throne #TaketheThrone

Evian is back with the baby, with some added super powers. Cadbury launches a campaign called “Crème Egg Bake” in an effort to increase engagement. Twitter will now offer mobile ads beyond its network through MoPub, a mobile ad exchange …

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Traditional Holidays & Out- of -the -Box Brand Campaigns- Part II of our Holiday Calendars for Social Media Manager Series

Traditional Holidays & Out- of- the- Box Brand Campaigns- Part II of our Holiday Calendars for Social Media Manger Series from Unmetric Holidays usually guarantee huge engagement for brands. Our previous report highlighted how even the strangest of days are …

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Return On Intelligence: An Alternative perspective on Social Media ROI

This post was originally published on WOMMA here. It comes from Rick Liebling, Head of Global Marketing, reach him on Twitter here: @RickLiebling Whether you’ve been to one social media conference or 100, you’re sure to have seen a panel …

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Top Australian Brands on Social Media January 2014

Brands in Australia are constantly fighting for the attention of followers and fans and Engagement is the key factor for this endeavor. Armed with videos, contests and deals, Australian brands have jumped into 2014, refreshed and full of energy to …

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Social Media Shakedown of Top Brands in January 2014

2014 is already shaping up to be an amazing year for brands on social media. From pre-Super Bowl madness to contests and product launches, January brought warm tidings of a great year to come. On Facebook, Tostito’s ran a contest …

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Marc Jacobs now accepts Tweets and Instagrams as payment.

Caribou Coffee has built a 64-feet tall Pinterest board at the Mall of America in Bloomington,Target is partnering with the top three designers on Pinterest to create a collection of party products. Evian has launched a social media campaign for …

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You’re cordially invited to join the roast of King Joffrey

Best Buy experiments with Google’s new Google plus enabled ads, Bolthouse farms give followers a chance to win a coupon and Game of thones’ King Joffrey gets roasted on various platforms. Give the podcast a listen to find out more.

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