Category Archives: Uncategorized

Return On Intelligence: An Alternative perspective on Social Media ROI

This post was originally published on WOMMA here. It comes from Rick Liebling, Head of Global Marketing, reach him on Twitter here: @RickLiebling Whether you’ve been to one social media conference or 100, you’re sure to have seen a panel …





 



Top Australian Brands on Social Media January 2014

Brands in Australia are constantly fighting for the attention of followers and fans and Engagement is the key factor for this endeavor. Armed with videos, contests and deals, Australian brands have jumped into 2014, refreshed and full of energy to …





 



Social Media Shakedown of Top Brands in January 2014

2014 is already shaping up to be an amazing year for brands on social media. From pre-Super Bowl madness to contests and product launches, January brought warm tidings of a great year to come. On Facebook, Tostito’s ran a contest …





 



Marc Jacobs now accepts Tweets and Instagrams as payment.

Caribou Coffee has built a 64-feet tall Pinterest board at the Mall of America in Bloomington,Target is partnering with the top three designers on Pinterest to create a collection of party products. Evian has launched a social media campaign for …





 



You’re cordially invited to join the roast of King Joffrey

Best Buy experiments with Google’s new Google plus enabled ads, Bolthouse farms give followers a chance to win a coupon and Game of thones’ King Joffrey gets roasted on various platforms. Give the podcast a listen to find out more.





 



Four Seasons Hotels and Resorts now leverages Pinterest’s new “Place Pins”

Campbell Soups has paired a nostalgic-inducing YouTube video and Pinterest-based sweepstakes for its new holiday campaign. Rolls-Royce asks its followers what colors would look good on their cars and Swarovski runs a campaign on Instagram and Pinterst. Find out more …





 



Vegemite Gets it Right on Social Media

This is my first article on an Australian brand, so I thought I would “start with Vegemite” (the Aussie readers might get the pun!). Who would think that a by-product of beer breweries would change the way people all around …





 



Fruit of the loom wants to be your underwear

Burt’s Bees is releasing a series of animated shorts in its first ever Vine campaign to promote its best sellers. Chanel is promoting a portion of its fine jewelry collection through a multi-layered Facebook campaign that displays new pieces inspired …





 



Why Facebook’s Embeddable Post is the Best Kind of News for Big Brands

It’s been less than 48 hours since we heard the news of Facebook rolling out a new feature – that of embeddable posts. As a larger attempt to become a part of public conversations on the interwebs, an initial rollout …