Category Archives: Podcast

Amazon lets fans add items to their basket through Twitter.

Taco Bell is offering a comic book on its Tumblr channel, titled “The Spicy Adventure of Johnny DLT”. Selfridges, the UK department store, is using Google Plus as a part of its biggest-ever beauty-ad campaign. YouTube has made it possible for channel owners to add a three-second intro to their videos and Twitter now allows advertisers to target promoted tweets and promoted accounts in 20 different languages. Find out more by giving the podcast a listen.





 



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CB2 lets you decorate their apartment and Pinterest makes it easier to get inspired

Social media is a busy space. Brands and networks keep re-inventing themselves and micro- campaigns are plenty. Here a few of the biggest and most interesting events from the past week.

CB2, the home décor chain from Crate & Barrel is running an interactive campaign on Pinterest. Users are invited to vote for their favorite furnishings with which the brand plans to decorate an apartment it has rented in New York. SpeedStick Gear teamed up with YouTube celebrity and extreme stunt expert, Devin Graham to create a sponsorship video. The campaign is being promoted by both brand and Graham with the hashtag #GearChallenge.… Continue Reading...

Sky turns Twitter into a TV remote

Taco Bell has created a short movie on Snapchat using its ‘stories’ feature for the announcing its latest item in the Doritos Locos line. Leeds Bradford Airport has launched an application which shares live flight data via Twitter and LinkedIn is partnering with Samsung to integrate its app with the Galaxy S5. Find out more by giving the podcast a listen.





 



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Zippo asks fans to share stories of Zippo lighters that they have treasured and lost #sharethepain

Marc by Marc Jacobs is using social media-based casting calls to find a model to star in its first ad campaign. Turner Broadcasting’s HLN news channel has struck a strategic deal with Twitter to broadcast live visualizations of Twitter data simultaneously across television and digital platforms. Twitter has rolled out a new and improved profile that now allows users the ability to use large profile photos and customize their header. For more social media news , give the podcast a listen.





 



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Evian’s Baby and Me is back !

Robinsons Drinks is running a ‘Get Squashed’ promotion that encourages consumers to make a video or take a photo of different ways they prepare a squash using Robinsons Squash’d. Taco Bell and McDonald’s have been involved in a brand fight that’s been dubbed as “The Breakfast Wars” which is generating social media buzz for both companies. Google has released a new ‘YouTube Creator Playbook for Brands’, which is a 100-page guide that offers brands in-depth instruction on how to gain more leverage on the video platform. Find out more by giving the podcast a listen.





 



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