Category Archives: News

Analyst Debrief – Of Social Networks and Analytics

Amazing content is everywhere, but the challenge lies in filtering it and then channeling it. To simplify this task, we at Unmetric curate content from analyst groups like McKinsey, Gartner, Forrester, Altimeter and others to give top level execs who …

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An Unmetric Milestone: Joining the Elite Ranks of Twitter Certified Products

Yesterday we made the formal announcement regarding our inclusion as a Twitter Certified Product. I wanted to follow up on that post with a more personal take… As a social media analytics company operating in the emergent age of ‘smart …

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Unmetric Secures Spot In The Twitter Certified Program

Joins list of elite products that help businesses become more successful on Twitter New York — June 26, 2014 – Unmetric, a social media data analytics company that helps brands and agencies plan better content, today announced that it is …

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Unmetric Annouces Integration into the SHIFT Open Marketing Cloud

At Unmetric, we’re hustling to stand out from the dizzying number of social media analytics companies out there by offering a product that quite simply, helps brands and agencies plan better content. We wholeheartedly believe that access to smart data …

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How will Twitter’s ‘Facebookification’ Affect Brands?

This post comes from Peter Claridge, Manager – Global Marketing, reach him on Twitter here: @peterclaridge On Tuesday, Twitter posted a blog about how it’s revamping its layout and I suspect there were many people like me who checked the …

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Buy a Brand Now with 1-Click: Why Amazon is a part of a story…that has nothing to do with it.

By now we’ve seen everything that could possibly be debated, discussed, dismissed, disputed about Jeff Bezos’s buy of the Washington Post. Yet, there is something remarkable that we have overlooked in all this chatter  – every media pundit and speculator …

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Why Facebook’s Embeddable Post is the Best Kind of News for Big Brands

It’s been less than 48 hours since we heard the news of Facebook rolling out a new feature – that of embeddable posts. As a larger attempt to become a part of public conversations on the interwebs, an initial rollout …

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Vine Ups its Game Against Instagram, Jack Daniels Turns to Bees, and Bing Augments its Facebook Integration

The Jack Daniel’s ‘King Bee’ ad has made its round on the interwebs and had people talking about it even before its Television début. Vine now includes 15 new channels on iOS and also gives the option to ‘revine’ just …

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Unmetric Podcast – Nordstrom Wants To Bring Pinterest Into Its Stores

This week, Nordstrom is leveraging the power of social validation by bringing Pinterest into its stores. Hotel chains Hyatt and Holiday Inn are both launching digital campaigns to get people to interact more with the brands. On the social network …

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Unmetric Podcast – Evian Water Asks You To Wiggle Your Bum This Summer

There was plenty of action in the last week in the world of social media. Evian launched a campaign to get people to wiggle their bums for Wimbledon, Hampton Hotels believes it can attract more millenials by using Instagram and …

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