Category Archives: News

How will Twitter’s ‘Facebookification’ Affect Brands?

This post comes from Peter Claridge, Manager – Global Marketing, reach him on Twitter here: @peterclaridge On Tuesday, Twitter posted a blog about how it’s revamping its layout and I suspect there were many people like me who checked the …





 



Buy a Brand Now with 1-Click: Why Amazon is a part of a story…that has nothing to do with it.

By now we’ve seen everything that could possibly be debated, discussed, dismissed, disputed about Jeff Bezos’s buy of the Washington Post. Yet, there is something remarkable that we have overlooked in all this chatter  – every media pundit and speculator …





 



Why Facebook’s Embeddable Post is the Best Kind of News for Big Brands

It’s been less than 48 hours since we heard the news of Facebook rolling out a new feature – that of embeddable posts. As a larger attempt to become a part of public conversations on the interwebs, an initial rollout …





 



Vine Ups its Game Against Instagram, Jack Daniels Turns to Bees, and Bing Augments its Facebook Integration

The Jack Daniel’s ‘King Bee’ ad has made its round on the interwebs and had people talking about it even before its Television début. Vine now includes 15 new channels on iOS and also gives the option to ‘revine’ just …





 



Unmetric Podcast – Nordstrom Wants To Bring Pinterest Into Its Stores

This week, Nordstrom is leveraging the power of social validation by bringing Pinterest into its stores. Hotel chains Hyatt and Holiday Inn are both launching digital campaigns to get people to interact more with the brands. On the social network …





 



Unmetric Podcast – Evian Water Asks You To Wiggle Your Bum This Summer

There was plenty of action in the last week in the world of social media. Evian launched a campaign to get people to wiggle their bums for Wimbledon, Hampton Hotels believes it can attract more millenials by using Instagram and …





 



Pinterest Nukes a Million Spammer Accounts – Mom is Pleased

The interwebs was abuzz late last week as Pinterest wielded the dreaded Axe of Spammer Death and banished spam accounts to the deepest depths of hell. Since Pinterest opened its doors to everyone your Mom & Grandma on 2nd August, …





 



Here, There and Everywhere – The Unmetric Events Calendar

The next couple of months are going to be really hectic in the Unmetric calendar. We have signed up as sponsors for events across North America and are really looking forward to having the opportunity to meet so many fantastic …





 



Not Just Your Average Thursday

Thursday, 12th April: It could have been like any other Thursday but this particular day was special for Unmetric: We were announcing our Series A funding and the launch of our unique Unmetric Score. For the past month we had …





 



Welcome To The Unmetric Blog

We may have officially launched way back in September (that’s like a generation ago in Internet terms) but we’ve been so busy adding new features and making the app as awesome as possible that we didn’t have time to start …