Category Archives: Infographics

A week in the life of a brand on social media

The story of what brands were in 2012 and what they became in 2013 Social media has come a long way in the last few years. What was once thought to be a medium for connecting with family and friends, …





 



Year of the Selfie

One of the many pop culture phenomenon’s that took 2013 by storm was the “Selfie”; we all are guilty of taking the occasional selfie, some of us may have even indulged in the occasional duck face, the one eyebrow raised …





 



Awesome things brands did on Social Media in 2013

2014 is already here. Brands have begun to roll out new campaigns, new products and all other things new. We know, we know; but we just couldn’t get over how good a year 2013 was for brands in the world …





 



The Top Viral Brand Videos of 2013 [INFOGRAPHIC]

In collaboration with the awesome guys at Shorty Awards, Unmetric has created the ultimate guide to the top viral brand videos of 2013. Which was your favourite video of 2013? Ours has to be the Internet Explorer ad, so many …





 



Nokia has created the largest communities on social media but Xolo steals top engagement with its product images

No more is it a surprise to see a rickshaw-wallah carrying a smart phone. The mobile phone craze has caught on to the techie and the common man alike. It’s not just social suicide when your phone isn’t in keeping …





 



Indian QSR Brands Are Competing Well Against Foreign QSR Brands On Social Media

Quick Service Restaurants in India have been quick to adapt to social media. They’ve tried their hand at cracking the social recipe to success and the metrics say they’re quite close to cracking the code. While many international chains have …





 



The Winners and Losers of the 2013 NBA Season

Is it that time of year again? Yes, one year ago Unmetric revealed its first ever infographic, coinciding with the NBA playoffs, it found that Los Angeles Lakers ruled the social world of the NBA with the Miami Heat in …





 



Dunkin’ Donuts versus Krispy Kreme – It’s The Doughnut Day Knockout

National Doughnut Day, it’s like all the Christmas’s, New Years’ and Birthdays have come at once for marketers of doughnut brands. For the two biggest brands in the doughnut space, Dunkin’ Donuts and Krispy Kreme Doughnuts, can there be a …





 



4 Things Big Brands Do To Push Extreme Engagement Pinterest

Unmetric tracks the Pinterest efforts of over 1,500 brands, yet a recent analysis of these brands revealed that only 150 of these (that’s, err, 10%) actually posted at least 1 new pin per week. When compared to other social networks, …





 



Big Brands Shake Up Facebook and YouTube

Throw the 12 month marketing plan out the window. We live in a world where the next big thing already happened and by the time a brand has got the permission (damn those killjoy lawyers!) to do something it’s already …