Category Archives: Campaign Analysis

4 ways Tesco Mobile is winning the Customer Service game

In today’s ‘always on’ business environment customer service is key to every brand, especially those within the service sector where Twitter is your new hotline number. So how does that tie in with what the Clue Train Manifesto says – …





 



Which Brands Earned a Spot in the Marketing Final Four?

Over the past few weeks, dozens of college basketball teams across the country fought through “March Madness” to get to the Final Four of the National Collegiate Athletic Association (NCAA) national championship tournament. Many brands have done the same. The …





 



Strange Holidays and Bizarre Festivals- The calendar every social media manager needs to have on their desk

All of us know that Feb 14th is Valentine’s Day, but how many of us know that Feb 15th is Single Awareness Day? Recently, some unique and crazy holidays like “Hug Your Cat Day” and “Pie Day” (on which AdWeek …





 



Top Social Media Campaigns of UK Brands in February 2014

Good or bad weather, Valentine’s Day and Oscars, there was never a dearth of ideas for the UK brands to engage with their fans and followers on social media in February. On Facebook, Nutella celebrated its 50th anniversary by asking …





 



Social Media Shakedown of Top Brands in February 2014

February was a month of fun and love as brands leveraged both Super Bowl and Valentine’s Day in a bid to drive engagement among its fans and followers across social channels. On Facebook, Tiffany & Co celebrated Valentine’s Day by …





 



Brands discover a mine of Engagement with Daytona 500

We’ve always know that sports of any kind are a huge deal and can turn heads like nothing else can. This was proved true yet again by the brands that sponsored Daytona 500. Apart from supporting the event on the …





 



How belVita Turned Mornings into Engagement Wins

Everyone knows that mornings aren’t easy. After hitting that snooze button a couple of times, you decide to finally get up, rub the sleep off your eyes and start the day. Tasks such as getting ready for work, cooking breakfast …





 



3 Powerful Emotions That Won Sochi Olympics For Brands

2014 has kept brands busy as they stepped out of the Super Bowl, straight into the Winter Olympics at Sochi. While the Super Bowl was a single event with a specific (albeit large) number of ad spots, the month long …





 



Puppies and Mittens Steal the Show at the Super Bowl 2014

Just like the Seahawks thrashed the Broncos (sorry Peyton Manning) on the field, there were clear winners when it came to the Super Bowl commercials as well. Unmetric takes a look at the hashtags and campaigns that won big on …





 



Cars, Hashtags and Celebrities– What the Super Bowl is REALLY about

If you thought that the Super Bowl was all about football, you would be only partially right. Apart from the Seahawks vs. Broncos battle on the field, viewers will also be witness to the ‘Jaguar v. Audi v. Toyota v. …