Category Archives: Advice

Overcoming the flawed paradigm of social media measurement

This originally appeared on The Next Web on 21st July, 2014. Garbage in, garbage out: a pithy phrase that captures the notion that flawed or incomplete data inputs invariably lead to flawed conclusions. In the social media world, this truth …

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An Insider’s Guide to Microcontent

This was originally published on the All Things WOMM Blog. Writing an eBook for content marketers isn’t easy. That’s because content marketing isn’t easy. Seemingly every week there are new platforms, new tools and new trends that change the game …

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The Celebrity Effect: Leveraging Celebrities as a Content Strategy

Campaigns got a much needed makeover when they arrived on social media. They became shorter, more approachable and relevant. What hasn’t changed though is the type of campaigns: product launch, brand awareness, CSR and the subject of this article – …

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Strange Holidays and Bizarre Festivals- The calendar every social media manager needs to have on their desk

All of us know that Feb 14th is Valentine’s Day, but how many of us know that Feb 15th is Single Awareness Day? Recently, some unique and crazy holidays like “Hug Your Cat Day” and “Pie Day” (on which AdWeek …

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Of Brackets, Basketball and Business

It’s that time of year again, when the country is consumed by March Madness, that annual rite of Spring in which Cinderellas, Dark Horses and Number 1 seeds all hope the months of hard work, planning and strategy sessions pay …

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It’s raining cats and dogs on social media!

It’s official; the internet is run on the power of ‘squee’. What started as a sector report on the state of social media amongst pet care brands turned into an eye opening realization. The brands that care for Fido and …

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Move over Text messaging, Messenger Apps are here

SMSs are on the verge of extinction and there is only one thing to blame: Messenger apps. Running on minimum data, available for free download and with no over-seas texting costs; this is the new and evolved superior texting experience …

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5 Ways Singapore Banks Leverage Social Media

A significant part of Singapore’s economy is dependent on the Banking and Finance Industry. Singapore acts as a financial hub for South East Asia and many international banks have set up their headquarters due to its excellent geographical location – …

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13 Most Popular Christmas Posts From Brands

Brands have jingled their way through Christmas season offering plenty of discount sales, gift vouchers and lucky draw prizes. Social Media marketing, especially on Facebook, has turned in to a vital cog in the marketing machines of large brands around …

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39 Stunning & Creative Facebook Timeline Cover Photos

Timeline has been compulsory for all brands for 10 days now and love it or hate it, it’s something we’ve all got to work with. Some brands have thrown up random photos for the cover image while others have taken …

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