Social Media Strategy Lessons from 'The Art of War'

Posted by Rick Liebling on Oct 1, 2014 6:01:00 AM

 This article by Unmetric's Global Head of Marketing, Rick Liebling, originally appeared in The Agency Post. 

 "So it is said that if you know your enemies and know yourself, you can win a hundred battles without a single loss.

If you only know yourself, but not your opponent, you may win or may lose.

If you know neither yourself nor your enemy, you will always endanger yourself."

- Sun Tzu

Are communication firms or in-house teams better suited to manage a brand’s social media presence?

This was the topic of a recent PRWeek “Gloves Off” post. Melanie Taylor, SVP at Social@Ogilvy, made the case for agencies, citing the collective knowledge and combined learning from other clients and industries that agency executives bring to the table.

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What Brands Can Learn From Marketers Outside Their Industry

Posted by Rick Liebling on Sep 30, 2014 6:43:00 AM

This article by Unmetric's Global Head of Marketing, Rick Liebling, originally appeared in AdAge

Larry Bird and Magic Johnson -- two fierce rivals in one of basketball's most storied eras. The documentary "Magic & Bird -- A Courtship of Rivals" highlights how the two studied, thought about and obsessed over each other's performance. Who put in more hours of practice each day? Who had the better weekly game stats? Who won the most MVP honors?

As humans, it's natural to set our eyes and minds upon direct competitors to help shape our own aspirations and behavior. The same holds true for brands (which we often forget are made up of individual humans). American Airlines and United. Nike and Adidas. McDonald's and Burger King. We expect these brands to wonder what the other guy is up to. It is, in a sense, "keeping up with the Joneses" at the highest level.

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Unmetric's Unquiz Thrills at SMW Mumbai

Posted by Peter Claridge on Sep 29, 2014 1:11:00 PM

On Friday evening Unmetric lined up a star studded panel for Social Media Week Mumbai. Comprising the best minds in social media with a little bit of glamour from Bollywood, the panel session took the form of a quiz, but this being Unmetric, there was a little 'un ' about it, so it aptly became named the Unquiz.

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Topics: Events

The Marketer and his Great Weapon

Posted by Ranjani Raghupathi on Sep 25, 2014 1:00:59 PM

The most powerful weapon a modern marketer has in this digital age is content. When wielded right, the tool has the capacity to empower an entire organization to defy global competition. Creating such content requires a nuanced approach. We at Unmetric sifted through hundreds of articles and have cherry picked these two pieces from Altimeter and Gartner to help the content evangelist use their tool better.  

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Topics: Analyst Debrief

How To Discover YouTube Videos Getting A Lot Of Buzz In Your Sector

Posted by Aditi Raghavan on Sep 23, 2014 1:04:13 PM

Every once in a while you probably wonder about the latest viral hit that has got industry audiences talking. What if you had a magic 8 ball that could predict the virality of your competitor's videos as well as your own? Something that told you things were about to get crazy with a YouTube upload just before they do?

On the Unmetric platform, we have a cool feature - it works like a YouTube Virality Prediction device. Here's how you can check it out -

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Topics: How To

Analyst Debrief - Big Data and Beyond

Posted by Ranjani Raghupathi on Sep 18, 2014 3:00:00 PM

Businesses are not just using digital media to market but to also build stronger relationships with their customers. As the industry moves towards achieving real-time objectives, here are some thoughts from Aberdeen and Gartner.  

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Topics: Analyst Debrief

Reads from Gartner and MIT Sloan

Posted by Ranjani Raghupathi on Sep 11, 2014 10:00:00 AM

This week’s debrief takes a look at the state of modern marketing and discovers the essential digital media for today’s businesses.

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Topics: Analyst Debrief

Beyond the Numbers: Interview with Sushobhan Mukherjee

Posted by Vikas Bysani on Sep 10, 2014 8:00:00 AM

In this week’s Beyond the Numbers we catch up with Sushobhan Mukherjee, a highly awarded strategist with over two decades of experience in marketing. Follow him on Twitter for more insights into the digital marketing world and growth strategies for brands.

This interview is part of an ongoing series; see other great interviews with industry experts in our Interview archive here.

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Topics: Interviews

How To Uncover Your Competitor’s Social Media Tools & Resources

Posted by Aditi Raghavan on Sep 9, 2014 6:41:02 AM


Sometimes figuring out your competitor's social media strategy is about more than just getting metrics on their Facebook posts or Twitter Retweet count. You need insider knowledge on the marketing tools they use, the number of team members handling communications and how organizationally efficient they are overall. This helps you plan, staff and allocate your budget and technology resources to outdo the competition every step of the way. 

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Topics: How To

Forrester and Nielsen on a Marketer’s Sensory Necessities

Posted by Ranjani Raghupathi on Sep 4, 2014 7:30:00 AM

As marketers, one of the challenges we face is empathizing with our end consumer and truly understanding their mindset. As the old adage goes, the key to knowing someone better is to walk a mile in their shoes. In order to connect with your consumers better, and to stay on top of what’s happening in their world, you should take a look at these articles from Forrester and Nielsen.

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Topics: Analyst Debrief

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Unmetric is an online platform that leverages human and algorithmic intelligence to provide enterprises with data and insights into how well their social media content and campaigns perform compared to industry competitors.

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