Posted by Aishwarya Krishnamurthy on May 21, 2015

Everything You Need To Know About Objective Based Twitter Ads


I have a confession to make. You may think that this is another perfectly timed blog about Twitter's new Objective Based Twitter Ads, but believe me, it's just a happy coincidence on my part.

I just finished a blog post about advertising on Twitter, in which I included a single paragraph dedicated to Objective Based Twitter Ads. Since it was still in beta testing, I was trying not to rub anyone's nose in the fact that Unmetric (and hundreds of other advertisers) had access to a tool that was saving us money and helping us create better, more relevant campaigns, while most advertisers still didn't have access to this Twitter product.

Well, I needn't worry anymore because Twitter has now rolled this product out globally to all advertisers. This also means that I can elaborate a little bit more about what this means to your strategy on Twitter Ads.

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Posted by Vikas Bysani on May 12, 2015

11 Social Media Experts We Love on Twitter

If you’re a social media manager or involved in marketing, take a look at the following list of thought leaders and social media experts that frequently tweet useful advice and articles to help you keep an eye on the up and up of social.

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Posted by Lakshmi Kumaraswami on May 5, 2015

Unmetric Presents Paid Post Detection

Our newest feature will tell you which Facebook Posts have been promoted. 

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Posted by Peter Claridge on Apr 23, 2015

Unmetric Declared Winner at DEMO Traction 2015

Unmetric CEO Lux Narayan presents at DEMO Traction - sporting a Genuine Unofficial t-shirt! 


On the afternoon of April 22nd, the DEMO Traction Spring event took place. It was an opportunity for a variety of later stage startups to get together in San Francisco and present their company to a panel of experts.

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Posted by Lakshmi Kumaraswami on Apr 21, 2015

Yes, Facebook API changes are happening. And you and I are going to be just fine.

Unmetric’s rolling with the Facebook API changes, and so should you!
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Posted by Lakshmi Kumaraswami on Apr 3, 2015

How To Generate Awesome Reports

Reports aren’t just about cutting and pasting numbers anymore; they need to:

  • Give people perspective on the brand, determine what needs improvement

  • Incentivise stakeholders to increase the company’s budget on social spend.

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Posted by Aishwarya Krishnamurthy on Mar 27, 2015

3 Reasons Data Should Be Your GPS When Driving Your Social Media Strategy

The question ‘Is Don Draper dead?’ was the theme of multiple sessions at the recently concluded South by South West conference – the underlying question being - now that marketers are looking towards data for answers, have the ‘creative’ members of your marketing team been killed off? We’re here to tell you – not a chance.

Data and creative are not enemies, they need to be best friends. Click to tweet.

It’s an obvious truth that marketing teams are moving/have moved towards data-driven intelligence to better inform their creative strategy. However, the two seemingly opposing roles have the same business objective in mind. If I were to attach an analogy, it’s like putting a blindfolded creative in the driver’s seat telling them to get to Point X, and then getting data in the passenger seat to guide the car to Point X in the most effective route.

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Posted by Lakshmi Kumaraswami on Mar 26, 2015

How To Spark Your Creativity on The Unmetric Platform

The only rules when posting for your brand is ‘don’t be offensive’ and ‘keep innovating.’ If you publish similar posts, with similar pictures and similar campaigns, you’re going to have fans yawning. You have to keep switching it up. That’s where Inspire, our ideating feature on Unmetric comes in!

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Posted by Rick Liebling on Mar 25, 2015

10 Experts Provide Advice On Building Your Marketing Stack


That, according to Gartner, is the percentage of large companies that will have a Chief Marketing Technologist in place by 2016. If you head up the marketing department of your organization that means you’ve got three quarters to get smart, or get marginalized or maybe even replaced.

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Posted by Aishwarya Krishnamurthy on Mar 24, 2015

Product Update - Get Hooked on Customizable Sentiment

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