Posted by Peter Claridge on Feb 5, 2016

How The 44 Super Bowl Advertisers Got Social

Some say Christmas is the most wonderful time of the year (well, Andy Williams does, any way), others would say it's summer time (unless you're Lana Del Rey, of course). For me, the best time of year is February. Yes, I am British and no, I don't understand this Football that the Americans call it, but by gum I do love the adverts and the marketing madness that surrounds the Super Bowl.

Another reason I love this time of the year is that it is a great excuse for the entire marketing team to sit in the big conference room and watch YouTube non-stop all day in the name of 'work'.

This year there are 44 different brands advertising during the Super Bowl. We watched all their ads and then dug into the Unmetric app to dig up data and insights behind the marketing strategies employed by each brand.

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Posted by Ranjani Raghupathi on Feb 3, 2016

Unmetric is now integrated with Hootsuite

I'll get right to the point: we've integrated with Hootsuite! Unmetric Inspire, the only ideation engine of its kind that helps social media marketers come up with data-backed, smart content, can now be accessed on Hootsuite.  

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Posted by Ranjani Raghupathi on Jan 21, 2016

5 ways Chipotle creates an awesome social media strategy

Your favorite thing about Chipotle might be their guacamole, but what I like best about the QSR brand is their social media strategy. In this blog post, I’ve examined Chipotle’s habits across four social networks, their content, how their performance compares to the industry, how they handled a PR crisis and key lessons other brands can apply to their own strategy.

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Posted by Aishwarya Krishnamurthy on Jan 19, 2016

What all QSR brands should learn from the Facebook strategies of the Top 10 brands

Every year, QSR Magazine publishes an annual list of Top 50 QSR brands - a round up of top performing quick service restaurants and restaurant franchises in the U.S. The list, based on a combination of factors including net profits and new store openings, had some predictable favorites like Starbucks and McDonald's, didn't include some brands we would have assumed would have made the cut like KFC and Chipotle, and had one surprise entry - Panera Bread. 

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Posted by Aishwarya Krishnamurthy on Jan 12, 2016

Why We Renamed Our Mobile App to Unmetric Track

Today, our mobile app - Unmetric Sense is being renamed.

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Posted by Peter Claridge on Jan 12, 2016

4 Social Media Strategies The Auto Industry Used During CES

With the US auto show in full swing, we thought we’d have a look at how the auto brands are increasingly asserting themselves on the tech scene. At CES last week, consumer goods and futuristic gadgets had to share the stage with cars.

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Posted by Ranjani Raghupathi on Jan 7, 2016

3 Secrets Every Brand Can Learn From Ford's Social Media Strategy

I decided to look at the social media performance of Ford to write a blog post. Big mistake. Global brand, social presence across multiple networks, dedicated pages based on geographies, and moreover, different pages for different models - imagine all the data I had to go through.

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Posted by Aishwarya Krishnamurthy on Jan 4, 2016

The Engagement Hack Learned From Honda's Social Media Strategy

One of the lessons that we at Unmetric, and the entire social media community, have been trying to drive home about social media marketing is that different types of content engage better on different social networks. What works on Periscope may not work on LinkedIn, or may not resonate as well. 

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Posted by Ranjani Raghupathi on Dec 21, 2015

Best of Christmas on Social Media

Cookies, presents, eggnog and celebrations everywhere - now that’s what a perfect month looks like. In short, that’s December. We keep doing serious blog posts about social media ROI, metrics, lessons for marketers and all that. With the holiday mood setting in, I decided this is going to be one of the lighter, fun blog posts that’s simply about lovely posts and videos that makes us feel warm, like sipping on a hot cup of cocoa.

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Posted by Ranjani Raghupathi on Dec 16, 2015

Your Alternative to Topsy Twitter Search

To all of you that are in something of a fluster since Apple announced that it was shutting Topsy down, take a few deep breaths. It’s going to be OK. We’ve got you covered here at Unmetric.

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