Improve your brand's digital strategy – Advice from Gartner and Forrester

Posted by Ranjani Raghupathi on Aug 21, 2014 5:21:38 AM

Gaining visibility and retaining your audience’s attention shouldn’t be so hard. All you need is a few simple tactics to ‘wow’ them and then a solid strategy leveraging big data. Looking to re-evaluate and step-up your digital marketing game? These articles will help you do exactly that.  

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Topics: Analyst Debrief, Digital Strategy

Beyond the Numbers: Interview with M Booth's Carrie Van Es

Posted by Vikas Bysani on Aug 20, 2014 10:04:00 AM

In this week's Beyond the Numbers Interview series, we spoke to Carrie Van Es, the Vice President at M Booth. Follow her on Twitter where she shares thoughts on social media and other great content.

Read on to get an inside look of the minds at M Booth and how they approach digital.

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Topics: Interviews, social media

How to Keep Track of Your Agency’s Usage of a Marketing Platform

Posted by Aditi Raghavan on Aug 19, 2014 7:10:00 AM

These days we have a tool, app, platform or software for everything. Well, almost everything. The marketing, PR, communication, branding and agency ecosystems are no different. With multiple teams, numerous collaborative projects, clients, budgets and communication challenges - agencies are a laboratory for many new technologies.

Unmetric is a natural fit for agencies - a platform that helps you save time, enables greater control of your social media data and helps you achieve that competitive edge. However, we also know teams and accounts invest money and effort in using Unmetric. We believe the merit of many technologies are sometimes best determined when we hold them accountable to their usage as well as their users. How do you track of keep track of how you and others are using Unmetric within your agency?

We’ve got an easy way to get all this data within the Unmetric platform, and it takes just three steps -

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Topics: How To

Social Media Shakedown of Top Brands in July 2014

Posted by Team Unmetric on Aug 19, 2014 2:38:34 AM

Crafting content that not only meets business objectives, but also appeals to their target audiences has become a compelling strategy for brands across social media platforms. Be it product showcases like Neutrogena’s skin care products for men or Tony Burch’s pre-fall collection or like how Bacardi and Adidas Football leveraged the FIFA World Cup, this report helps in understanding how brands are employing the strategy of increasingly matching business objectives with content that resonates with their social audiences. 

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Topics: Shakedown, Campaign Analysis

How Social Networks Could Help Brands (And Make A Lot Of Money In The Process)

Posted by Rick Liebling on Aug 18, 2014 5:39:18 PM

This article by Unmetric's Global Head of Marketing, Rick Liebling, originally appeared on the Adotas website on Aug 13th, 2014

As social networks like Twitter and Facebook evolve into advertising platforms, they also have a unique opportunity to help brands by providing them with information they can use to target a number of very important cohorts. In doing so, I believe they could increase their ad revenue as well, by allowing brands to target the right people, at the right time, and in the right way.

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Topics: thought leadership

3 Pinterest Best Practices That Every Community Manager Should Know

Posted by Aishwarya Krishnamurthy on Aug 18, 2014 10:07:00 AM

Pinterest is no longer just a place to find recipes or DIY projects. Brands across industries are now jumping on the Pinterest bandwagon to capitalize on the booming popularity of the image curating platform. With 1/3rd of women in the US reportedly using Pinterest, there’s a lot at stake and brands need to truly understand how best to use the social network for their objectives.

In the same way that there are ‘Best Practices’ for Facebook and Twitter, we’ve rounded up a few tips to help you shine on Pinterest.

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Topics: pinterest, Best Practices

Analyst Debrief - Forrester and McKinsey on How to Keep a Customer Happy

Posted by Ranjani Raghupathi on Aug 14, 2014 5:03:50 AM

Handling a client’s social media content, and looking for ways to elevate your company's online customer support system? Reports from this week's debrief will help you get a better grasp on the ever-changing best practices in the world of digital marketing, as well as find ways to better engage your digital consumer.  

Forrester shows how to handle UGC

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Topics: Forrester, McKinsey, Analyst Debrief

Australian Shakedown of Top Brands on Social Media in July 2014

Posted by Team Unmetric on Aug 14, 2014 3:34:43 AM

The goal of a digital marketing strategy is to engage with consumers and open a two way line of communication. Brands are now tweaking their content on social media to better reflect their target audience. In this report, you’ll find insights from different sectors to keep you on top of the best that brands are doing social media.

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Topics: Campaign Analysis, Social Media Shakedown

Beyond the Numbers: Interview with OgilvyOne's Deepak Gopalakrishnan

Posted by Vikas Bysani on Aug 13, 2014 11:30:00 AM

In this week’s Beyond the Numbers interview series, we spoke to Deepak Gopalakrishnan, the Planning Director at OgilvyOne Worldwide and a cartoonist in his spare time.  Follow him on Twitter for more insights on digital planning for brands.

Get an inside look at how OgilvyOne approaches social media with the message dictating the medium and what it's currently experimenting with.

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Topics: Interviews

How to Deduce if Your Competitor’s Creative Strategy Generates Authentic Conversations

Posted by Aditi Raghavan on Aug 12, 2014 4:42:00 AM

You know how we keep saying that competitive intelligence is all about staying ahead of your competitors? It is...but once you have all the intel on their social media content, how do you know if you should go down the same path as your rivals?

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Topics: How To

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Unmetric is an online platform that leverages human and algorithmic intelligence to provide enterprises with data and insights into how well their social media content and campaigns perform compared to industry competitors.

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