Posted by Darsana on Jun 15, 2016

Meet Discover : Our Data-Powered Content Ideation Toolkit!

A few minutes ago, we announced the release of our latest toolkit for brand content creators – Discover. The need for a content ideation tool that content writers can use to identify trending topics, gain inspiration and then collaborate with the team is what we seek to address. Discover takes  data-powered content creation to another level.

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Posted by Peter Claridge on Jun 10, 2016

Brands That Use Facebook 360 Photos

Yesterday Mark Zuckerburg annouced 360 degree photos. This comes hot on the heels of 360 videos which were announced at the start of this year and have proven to be very popular with brands.

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Posted by Darsana on Jun 2, 2016

IPL 2016 Recap : Most Engaging Brand Posts

The 9th edition of the Indian Premier League concluded last weekend with Sunrisers Hyderabad emerging winners. IPL has always been a fertile ground for brands to come up with clever, witty copy. Ever wondered if anybody would remember all the things they laughed to (or got annoyed by) this season, when the next season rolls in? At Unmetric, we care about content. And so, here I take a look at some of the most engaging Facebook posts and Tweets by brands during the IPL season. 

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Posted by Darsana on May 31, 2016

Real Madrid's Victory March on Social Media

Real Madrid lifted the Champions League trophy for the 11th time and they did it with great panache! Real Madrid took over my Facebook news feed with devout fans’ updates and picture after picture of Christiano Ronaldo. A brief look at the official Twitter, Facebookand Instagram accounts of the team showed that Real Madrid had put up an equally stunning performance online as they did on the field.

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Posted by Darsana on May 28, 2016

UEFA Champions League Final on Social Media

The finals are finally here! Before Real Madrid and Atletico Madrid battle it out on the field, I thought it would be fun to see which team would win the cup on social media. I added both teams’ social media accounts on Facebook, Twitter and Instagram onto my Unmetric platform and soon I had access to their posts as well as the corresponding engagement stats. Fun as the exercise was, I have to say that it is really difficult to point out a clear winner - they both do such a good job!

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Posted by Darsana on May 25, 2016

3 Ways Brands Can Gain From Twitter's Character Limit Tweak

The latest change that Twitter has proposed will have a significant impact on brands' twitter strategy. In addition to gaining 24 extra characters that attachments would take up otherwise, this affects how well they can use Twitter to boost their presence online (and sales offline).

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Posted by Rishabh Dev on May 10, 2016

The Untapped Potential Of Emojis And Their Role In Social Media Marketing

This is a guest post from Mapplinks Managing Director, Rishabh Dev.

:) was such a big deal a decade ago. It accomplished something that was missing from the new age communications for some time. Emojis conveyed emotion, something that machines tried really hard to accomplish for us. Nokia 3310 with its smileys ruled the way we communicated, almost every SMS sent out had a ‘smiley’ attached. Switch to 2015 and surprise, surprise -  becomes the Oxford Dictionary word of the year.

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Posted by Peter Claridge on May 6, 2016

How Brands Celebrate Star Wars Day on May 4th

Star Wars day is something that has grown and grown in popularity with each passing year. The Internet, and in particular, Twitter, loves a good, obscure day to celebrate (think Ed Balls day) and Star Wars day offers the perfect combination of geek, mass appeal and opportunity for pun-filled content.

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Posted by Darsana on Apr 26, 2016

Getting Over the Instagram Letdown

As an Instagram user, I have been experiencing a wide range of very strong emotions about their plan to revamp the newsfeed. Posts will no longer be arranged in reverse chronological order, but based on how likely it is to interest me. I was outraged that Instagram gets to decide what I see and that too, because of what I’d ‘liked’ earlier. I mean, you might not ‘Like’ posts from certain people but you definitely want to keep seeing them and looking them up is just stalker-ish - as opposed to following them and having their content magically ‘appear’ in your feed!

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Posted by Shamim Fareez on Apr 25, 2016

How Maybelline Became the Best Performing Beauty Brand on Instagram in Indonesia

This is a guest post from Lion & Lion Indonesia's Social Analytics Lead, Shamim Fareez.

Instagram is blowing up in Indonesia: Instagram is now only 2nd to Facebook in popularity with Indonesia’s millennials.  To the delight of brands, ‘exploring online shopping’ is reportedly the most popular activity on Instagram for Indonesians age 16 to 35, even more popular than viewing friends’ accounts.  And for beauty brands, engagements are higher on Instagram than any other channel.  Add these facts together and you can see why beauty brands are so eager to connect with Indonesian consumers through Instagram.

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