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Posted by Darsana on Aug 23, 2016

Find out how ANZ is Minting Engagement on Social Media

Banks are increasingly taking social media by storm (and surprise). You’d be amazed to know that quite a few banks are doing exciting stuff on social media. Let’s take a look at some of the top banks in Australia.

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Posted by Darsana on Aug 18, 2016

Discover Content Ideas for Indian Holidays and Events

We have exciting news! Couple of months back, we launched our one-of-a-kind content ideation toolkit, Discover. A lot of content creators from India loved the looks and the feel. They had a major qualm though. The list of upcoming events, or rather content opportunities, focused only on US and global holidays. And we listened.

Now you can find any major Indian holiday from Independence Day, Raksha Bandhan, Bakrid and events that are huge in India (read cricket) on the list of topics.

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Posted by Darsana on Aug 12, 2016

10 Most Engaging Indian Independence Day Content

As we get ready to celebrate 70 years of independent India, brands too are getting their patriotic shade on. I took a quick look at Discover, to see what top brands are up to this Independence Day.

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Posted by Darsana on Aug 11, 2016

How Benelli Races Ahead of the Competition on Social Media

At some point in our lives, we’ve all flirted with the idea of getting on a bike and going where the road takes us. Then you smell the coffee and start working on a social media report on Bikes. Well, as my teammates are gearing up for their short holidays, this report is my way of coping.

I took a look at the top Indian Motorcycle brands in India (better known as Bikes). I analyzed the social media performance of Benelli, Harley-Davidson, Indian, KTM, Royal Enfield, Triumph, and Yamaha R-Series during the month of July 2016. The reason why each of these brands get varying levels of engagement is explored here.

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Posted by Ranjani Raghupathi on Aug 9, 2016

The 7 stages of content creation

We're a different breed of writers. Not authors, not reporters, but creators. Yes, while I'd like to fancy up my job title like so sometimes, I know that writing for a company is a different kind of writing. Irrespective of whether it's a social media post, a blog article or email copy, I know the different stages (of both joy and grief) you go through as you create content. 

Read on to see if you've experienced this flow of emotions while creating content for your brand or client.

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Posted by Darsana on Aug 5, 2016

Social Media Report - Tyre Brands in India

You would think that tyre brands would have a tough time getting an audience. But MRF was a deep part of what I witnessed every tournament in my cricket-obsessed days. Admit it, a lot of us have tried to paint on their logo onto our pretend bats.

Have you wondered how tyre brands do on social media? Can they match the kind of buzz that auto brands generate? To find out, I took a look at the performance of the top tyre brands in India on Facebook during the month of July 2016. They are CEAT, Michelin, Goodyear, MRF, JK, Apollo and TVS.

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Posted by Darsana on Aug 2, 2016

How to Keep Content Ideas Coming With Whitespace Analysis

Working as a Content Creator has its perks. You can write off the hours you spend on Buzzfeed and 9gag as research. But it also demands a great deal from you. While scrolling through the countless articles and social media campaigns that are published every minute, it hits you that you should probably be delivering at that pace too.

Even if you are the human form of a bot that can compose novels in the matter of minutes, you need things to write about. History has shown that there is no way to tell what will catch your audience’s fancy. You are sick of adding slightly modified versions of what is already out there. And you know they are too.

Discover's whitespace analysis is a surefire way of finding engaging things to talk about.

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Posted by Darsana on Aug 1, 2016

Employee Advocacy – How to tap into the Influencers you are overlooking

Remember the time when offices used to restrict access to Facebook during work hours? Not only is that a thing of the past, but companies increasingly encourage their employees to Post and Tweet now. Employee Advocacy is all about employees becoming evangelists of the company they work at. Social media is emerging as a powerful tool to tap into this resource-base. Employees can Tweet and Post about major events, share the social media content that is put out by the company etc.

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Posted by Darsana on Jul 29, 2016

4 Lessons from the Content Strategy of Olympics 2016 Sponsors - VISA

The Olympics is a great opportunity for brands to create engaging content around. There are few other events that happen at such a huge scale, which can engage global audiences, spread across different age groups. While that opportunity seems promising, it is equally daunting. How do you speak to such a diverse audience with the same content? I decided to look to the sponsors of the Rio Olympics 2016, for best practices. That paid off.  I hope to show you the best Posts and what particular aspect, IMO, got them so much engagement.

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