Posted by Ranjani Raghupathi on Jul 31, 2015

8 Small Wins in Every Social Media Analyst's Day

Being a social media analyst can sometimes be thankless. You look at way too many spreadsheets and juggle a lot more numbers than humanly handleable. While you slog your day off discovering amazing patterns in the data, your boss mostly dismisses them as "not insightful enough".

However, here are a few of the most rewarding moments social media analysts experience.

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Posted by Ranjani Raghupathi on Jul 24, 2015

9 Brands That Love You More Than Your Friends and Family

We've all had our 'forever alone' moments. In the emotional roller coaster that is life, here are a few brands that have and will continue to stand by you no matter what.

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Posted by Martin Daniel on Jul 22, 2015

How To Set Up A Twitter Retargeting Campaign

The internet is always teeming with plethora of information, data, offers, etc. There are always products that people are either researching about or buying. Many of those buyers don’t make a purchase the first time they visit a site, some might even get as far as putting a product in the basket but then the doorbell goes or the phone rings or the cat just knocked over a glass of water and that purchase is forgotten.

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Posted by Aishwarya Krishnamurthy on Jul 17, 2015

4 Steps To Setting Up Your First Facebook Ad Campaign


Organic reach on Facebook has seen a steady drop in the last year, and the company itself admitted on their website that with periodic algorithm changes, the reach of organic posts will ultimately see a natural drop. Previously, brands were trying to be seen by as many people as possible, and in a very real sense, were visible enough to have a post go ‘viral’ organically.

Basically, before the many (many!) algorithm changes, brand posts were seen by fans, who would engage with the content, and in-turn increase the reach of the post - in a cascade of engagement that heralded an era of spectacular, and free, marketing for brands across the world.

But the players got to play, play, play - and the brands had to pay, pay, pay.

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Posted by Martin Daniel on Jul 13, 2015

How To Setup A Successful Facebook Retargeting Campaign

Display advertising has been around since the dawn of the internet and is not going away anytime soon as new forms of display ads keep coming up. Display ads can be annoying at times, but what if they are contextual? Won’t these ads help in getting more conversions than a standalone banner ad with no context? Retargeting, or remarketing as it’s often called, is a marketing solution that does just that.

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Posted by Aishwarya Krishnamurthy on Jul 7, 2015

How To Set Up A Twitter Ads Campaign

Learning something new can be difficult, no matter what it is you’re learning. From swimming to Finnish, having an instructor explain the basics to you can really ease you through any initial bumps and bruises of the learning curve. In this era of digital marketing, this learning curve is particularly steep. Traditional marketing rules apply very loosely, and by the time you get comfortable with a couple of concepts, there’s 10 more that you need to familiarize yourself with.

The cruelest joke is that by the time you learn the new 10 things, the first 10 things have been updated – It’s back to square one.

Having an instructor or guide can potentially minimize your growing pains, so we’ve created this simple step-by-step guide to setting up a campaign on Twitter Ads. It shouldn’t take you more than 5 minutes to read, and this is leaves you plenty of time to learn something new or to spend on your new campaign itself!

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Posted by Ranjani Raghupathi on Jul 2, 2015

5 step guide to creating successful content tailored for the social audience.

Whether you're planning weeks in advance or just have 20 minutes on the clock, here is a simple guide to help you create highly engaging holiday content for your social media audience.

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Posted by Peter Claridge on Jul 1, 2015

The Social Media Stats Behind The 37 Cannes Lions Titanium Winners: Part 3

This is the third and final piece in our three part blog series that looks at the social media stats behind the winning campaigns in the Cannes Lions Titanium & Integrated category - often thought of as the pinnacle category to win by agencies.

All of these campaigns relied on social media to varying degrees to spread their message. The submission videos by the agencies for each campaign also had one thing in common: beyond media mentions and earned media value, they all mentioned how many social interactions they received. Using Unmetric, we were able to delve deeper in to the campaign and surface metrics and stats not available to the judges at Cannes Lions.

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Posted by Peter Claridge on Jun 30, 2015

The Social Media Stats Behind The 37 Cannes Lions Titanium Winners: Part 2

In the first part of this three part blog series we looked at the social media stats behind 13 winning campaigns from the Cannes Lions Titanium category. 

In this blog post we look at the next 12 campaigns that made the top 37 campaign winning list.

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Posted by Ranjani Raghupathi on Jun 30, 2015

Top 25 brand moments on social media in Asia from 2014

This post was originally published on Campaign Asia.

Like how the 90s are called the golden age of television, 20 years down the line, the current decade will be recognized as the golden age of social media. Don’t buy it? I’ll tell you why. This is the time when the larger part of advertising’s target universe is active and spending a large portion of their waking hours on social.  The space is ideal for brand advertising, especially since ecommerce aids in the possibility of an immediate sale and the dollar spend is a lot less when compared to traditional media. You can get 100% viewership from followers on Instagram with no ad-spend!

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