Posted by Peter Claridge on Jan 28, 2015

How to use Twitter Analytics to Uncover Starbucks’ Paid Tweet Strategy

In the analytics world there is data, insights and the hardest of all: actionable insights.

Data could be something as simple as saying an auto brand grew its fanbase on Facebook by 6% in the previous quarter. An insight would say that 6% growth was three times higher than the industry average.

An actionable insight would say that when the auto brand capitalized on pop culture it saw more shares which correlated to surges in growth rate, therefore the takeaway for a social media manager is that keeping tabs on Internet pop culture can help boost engagement and fan growth.

But not every metric lets you create an actionable insight, does it?

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Posted by Aishwarya Krishnamurthy on Jan 27, 2015

The Unlikely Heroes of the Super Bowl Advertising Game

Technology has decreased the distance between brands and consumers, and never more so than in an event like the Super Bowl. Instead of just releasing their commercial on the night of the game, in 2014, we found that brands started releasing teasers, or in some cases their entire ad, well before the actual event. While official brand sponsors try to get the most bang for their buck, it is often ambush marketing, or real time marketing, that captures people’s attention.

Whether an official sponsor or not, brands understand the importance of having a well thought out strategy for the Super Bowl telecast. And with as many as 111.4 million viewers in 2014, and even more predicted this year, brands have come up with creative, and sometimes legendary ways to make sure they leave no stone unturned when it comes to their Super Bowl Social Media Game.

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Posted by Aishwarya Krishnamurthy on Jan 23, 2015

Looking Back at the Awesome Social Media Campaigns of 2014

In discussing the finalists to put in our “Awesome Things Brands Did in 2014” infographic, our marketing team took a nostalgic trip through all the amazing campaigns that brands put out last year. We found that although the numbers pointed to a couple of clear winners in terms of raw numbers, each member of our team had a different favorite campaign.

Our resident sports nut couldn’t stop raving about Nike’s “Last Game” commercial, and no one was surprised when I (resident crazy dog lady) chose the Budweiser “BestBuds” as my favorite of the entire year. These were two of the most popular commercials in terms of views on YouTube, which is unsurprising as the commercials were associated with two of the biggest sporting events in the world!

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Posted by Peter Claridge on Dec 21, 2014

Unmetric is a social media company to watch in 2015

But that's not just our opinion, that comes straight from a recent Forbes article where Unmetric topped the list of the 15 social media companies to watch in 2015. As the fourteen other companies were all apps or social networks, we won't lie, it definitely felt a little bit special to be the only social analytics company to be called out like this.

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Posted by Rick Liebling on Dec 20, 2014

Unmetric - The Choice of Award-Winning Agencies and Brands

We're honored to have such a prestigious list of clients, one that includes award-winning agencies, internationally recognized brands and several of the world's most influential consultancies.  We're equally inspired by the efforts of these organizations, which are consistently recognized for their intelligence, creativity and strategic excellence.  

As we wrap up 2014, we'd like to say a heartfelt congratulations to client organizations that distinguished themselves this year like Ad Age Marketer of the Year, Under Armour; and AdWeek's Agency of the Year, BBDO.

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Posted by Ranjani Raghupathi on Dec 18, 2014

Analyst Debrief – Sharpen your knives for the New Year

Don’t just end 2014 with a bang; begin 2015 armed with the best research intelligence. In this week’s analyst debrief I’ve cherry picked two articles from Gartner and Forrester that are giving my team a lot of clarity in charting out our game plan for the new year.

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Posted by Rick Liebling on Dec 13, 2014

Who won the Black Friday and Cyber Monday battles?

This report was written by Jon Swallen (Kantar Media) with data from Unmetric, Millward Brown Digital and Kantar Media and was first published on the Wall Street Journal.

Different players prevail, with Walmart dominating TV advertising; Kohls implementing a strong social strategy; and Amazon attracting the greatest attention from online shoppers

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Posted by Ranjani Raghupathi on Dec 4, 2014

Analyst Debrief - 5 tips to leverage and 10 terms to avoid for every marketer

We’re only a few weeks away from a new beginning. As the rest of the world slows down for the holiday season, marketers and shopkeepers gear up for one of their busiest periods of the year. If you’re looking to get some quick inspiration before the holidays and sharpen your creative skills for 2015, here are two articles from esteemed research groups that will help you do just that.

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Posted by Aditi Raghavan on Dec 3, 2014

We Just Doubled Your Creative Inspiration... With Twitter!

Last month, we unveiled Inspire, our newest product and the first ever social media search engine for marketers. Our vision with Inspire was to empower you, the modern marketer with fuel for creative, effective and engaging social content and campaigns - all driven by data.

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Posted by Aditi Raghavan on Dec 2, 2014

How To Detect Facebook Hits & Misses For Competitor Brands

One of the key challenges of competitive intelligence gathering in any industry is to be and stay on top of new developments as they happen. Social Media is no different and being the first to know about new creative strategies rolled out by your competitors is paramount. However, knowing is just the first step.

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