Remember when people thought buying Likes on Facebook was a good idea? Gone are the days when teams with the bigger budgets created the most engaging social media content. I’m not saying sponsoring content doesn’t make a difference at all, but I am saying money isn’t the only solution anymore to engage an audience.
A few years ago, I would get an email every couple of weeks from an event organizer telling me about a new social media event that was taking place. Some we attended, most we passed.
Today things have changed. The only emails I seem to get for event sponsorship involve collegiate events or niche trade events that have little to do with social media.
The exception to this has been Social Media Week. A global event started by an English-man in New York, Social Media Week has grown and improved in contrast to many other events that I could name.
Creating multiple pieces of microcontent every day for social media is no easy task. Creativity, framework of the social network, audience behaviour and many other factors influence the creation of engaging content. Simply put, content creation is driven by intuition rather than science. As social media becomes a larger part of the marketing mix, this needs to change.
In the digital marketing world, there is a constant need to find ways to improve performance. Metrics of all kinds are measured and analyzed. At times, analytics can be frustrating given the plethora of metrics available. I believe we can measure social media success by monitoring just a few core metrics that are instant indicators on the performance of your strategy.
In this article I highlight three post level metrics for Facebook that help to quickly analyze performance. Though they seem basic, these metrics help analyze how well your brand is performing.
Kantar Media, the leader in media intelligence has added engagement metrics of brands on social media to their advertising intelligence solutions in the US. This data provided by Unmetric will enable their clients to gain a holistic view of brand activity across paid, owned and earned media.
The importance of analytics is not lost on marketers today. But, we’re at a point that big data is now too big, and the intelligent marketer looks for ‘smart data’. This means that instead of looking to every single data point, aggregating the data and spinning the wheel of analytics to find insights, we look at specific data points that guide us to meaningful learnings that can influence our future marketing strategies, nurture our relationship with our customers, and build a better brand.
Being a millennial (or a youth as my boss calls it), I’m biased towards Instagram as a user. Pictures, filters, no word limit, it just seems like a social network that’s a lot more fun. Also, lots and lots of Kim Kardashian selfies.
Now that’s not to say that I don’t stalk brands on Twitter for the occasional freebie. The more I think of it, I notice how both the social networks cater to the different interests of the audience. While Instagram is my go-to social network for entertainment, Twitter is the temple of bite-sized information.
In this blog post, I took a look at the key metrics every company needs to track on Twitter. While Unmetric itself offers a treasure trove of data-driven insights, these are the most important metrics to measure.
I’m in my early thirties, but Instagram can still count me as one of their 400m users. That said, to the never ending taunts from my younger colleagues, I’m not what you would call a regular user of the app. They, on the hand, are constantly Instagramming, tagging friends, regramming, following celebrities (and the occasional brand) and interrupting others doing their work to show them the latest 9gag post.
Big data seems to be taking over business analytics. While everyone is talking about them, only those who work with data on a daily basis understand the real challenge. Here are a few facts you know to be true as a real life data analyst.
We've seen some brands with great content that drives sales, results in conversion and is super effective in all kinds of business jargon. Today we decided to take a break from all smart (snooty?) content and take a look at brands that are killing it at being flippin' hilarious. We found 17 brands but if you think you can add to this list, hit us up on Twitter and we'll put it up with a little hat tip to you.