In the analytics world there is data, insights and the hardest of all: actionable insights.
Data could be something as simple as saying an auto brand grew its fanbase on Facebook by 6% in the previous quarter. An insight would say that 6% growth was three times higher than the industry average.
An actionable insight would say that when the auto brand capitalized on pop culture it saw more shares which correlated to surges in growth rate, therefore the takeaway for a social media manager is that keeping tabs on Internet pop culture can help boost engagement and fan growth.
But not every metric lets you create an actionable insight, does it?