Posted by Ranjani Raghupathi on Oct 16, 2014 9:30:00 AM

Analyst Debrief – Reports from Altimeter and Gartner

Digital media is changing faster than we can keep pace with it. These reports from analyst groups aims to groom and equip us to handle what the future holds.  

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Topics: Analyst Debrief

Posted by Vikas Bysani on Oct 15, 2014 8:30:00 AM

Beyond the Numbers : Interview with Yu Yu Din

In this week’s Beyond the Numbers, we catch up with Yu Yu Din the Head Digital Strategist at Genesis Burson-Marsteller. Yu Yu also joined us as a panelist for our #Unquiz event at Social Media Week Mumbai. Follow her on Twitter for more insights into the digital space.

 Read on as we find out how the folks at Genesis approach digital.

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Topics: Interviews

Posted by Aditi Raghavan on Oct 14, 2014 6:19:00 AM

How To Organize Your Competitor Set For Easy Comparison

As humans, we love order. We love to make lists, categorize and group objects, people and places together to make sense of them. We understand that grouping your competitors is no different - maybe you bucket them together by industry, relevance, size or even just how much you admire them. 

To help you make sense of your competitive landscape, we have a simple feature called ‘Groups’. Here’s how you can create ‘Groups’ on the Unmetric platform - 
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Posted by Ranjani Raghupathi on Oct 10, 2014 6:03:00 AM

Are you using these essential Twitter terms correctly?

As a digital marketer who works with social media day in and day out, one of the biggest challenges that I initially faced was getting terminology right. With the number of social networks growing exponentially, remaining up to speed on the wide range of industry terms is no walk in the park. 

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Topics: twitter, terminology

Posted by Ranjani Raghupathi on Oct 9, 2014 8:30:00 AM

Predictors Predict Predictive Analytics to be the next big thing

Remember when Big Data was the biggest buzz word in town? It’s Predictive Analytics’ turn now.

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Topics: Analyst Debrief

Posted by Vikas Bysani on Oct 8, 2014 8:30:00 AM

Beyond the Numbers: Interview with Peter Sena

In this week’s Beyond the Numbers we catch up with Peter Sena the Executive Creative Director and Founder of Digital Surgeons. Follow him on Twitter for more insights on how brands approach the digital space.

Read on as we find out how the folks at Digital Surgeons approach social media marketing.

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Topics: Interviews

Posted by Aditi Raghavan on Oct 7, 2014 9:30:00 AM

How To Be On Top Of Social Media Growth In Your Industry

It’s the monday morning de-brief. You need stats, aims, goals and roadmaps for what you and your team need to do to out-perform the industry. On Unmetric, undoing the uncertainty of what you are up against this week is an easy click away. Here's what you do to get the lowdown on the movers and shakers of the past week, month or quarter - 

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Topics: How To

Posted by Aishwarya Krishnamurthy on Oct 3, 2014 9:00:00 AM

5 Must-Know Facebook Terms For Every Social Media Analyst

Social media analysts can face unique communication challenges. Sometimes, social media borrows terms from traditional marketing and gives them a new meaning, while other times you have to deal with completely new terms. This means that every report is littered with words that people unfamiliar with social media need explained, time and time again. What does "engagement" mean? What is "boosting"? How should we be leveraging our "ART"? The exercise of having to elaborate each time can be laborious. 

We recognize that when everyone's talking the same language, you can get more done in less time. With this is mind, we've rounded up 5 Facebook terms and given them simple definitions that can be shared easily with your team. 

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Topics: facebook

Posted by Ranjani Raghupathi on Oct 2, 2014 9:00:00 AM

Big Data Lessons for the Sales Department

B2B Sales is changing fast and it's time your sales team got data smart. To understand how exactly to do this, check out these reports from Aberdeen and McKinsey.

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Topics: Analyst Debrief

Posted by Rick Liebling on Oct 1, 2014 6:01:00 AM

Social Media Strategy Lessons from 'The Art of War'

 This article by Unmetric's Global Head of Marketing, Rick Liebling, originally appeared in The Agency Post. 

 "So it is said that if you know your enemies and know yourself, you can win a hundred battles without a single loss.

If you only know yourself, but not your opponent, you may win or may lose.

If you know neither yourself nor your enemy, you will always endanger yourself."

- Sun Tzu

Are communication firms or in-house teams better suited to manage a brand’s social media presence?

This was the topic of a recent PRWeek “Gloves Off” post. Melanie Taylor, SVP at Social@Ogilvy, made the case for agencies, citing the collective knowledge and combined learning from other clients and industries that agency executives bring to the table.

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