I have a confession to make. You may think that this is another perfectly timed blog about Twitter's new Objective Based Twitter Ads, but believe me, it's just a happy coincidence on my part.
I just finished a blog post about advertising on Twitter, in which I included a single paragraph dedicated to Objective Based Twitter Ads. Since it was still in beta testing, I was trying not to rub anyone's nose in the fact that Unmetric (and hundreds of other advertisers) had access to a tool that was saving us money and helping us create better, more relevant campaigns, while most advertisers still didn't have access to this Twitter product.
Well, I needn't worry anymore because Twitter has now rolled this product out globally to all advertisers. This also means that I can elaborate a little bit more about what this means to your strategy on Twitter Ads.