Sure, Facebook and Twitter are incredibly important for every digital marketer. However, with multiple other platforms and new apps burgeoning everyday, the attention of your virtual audience is divided among a roster of social networks. Pinterest, for one, has seen explosive growth over the past two years and is not one to miss.
Here we show you how you can use Unmetric to benchmark, analyze and elevate your Pinterest efforts in four easy steps -
Social media is now an important aspect of every brand's marketing mix. With paid media taking center stage, there is a definite shift from engagement to accountability, or in its more popular form – ROI. When your boss asks you about the ‘health’ of your social media, you better have an answer.
It's time to convince your boss to give you the bigger social media budget that your team deserves, and impress them with smarter, more agile content.
It's that time of the year when we all get a little reflective - on content, strategy, what worked, what didn't etc. It helps to have charts and data at your disposal that tell you exactly what trends emerged and that's where we've got you covered.
Recently, Twitter revealed the results of a study on how Tweets drive sales to provide insight into trends in the upcoming holiday season. The most interesting nugget in the study - whether the volume of Tweets, or conversation on Twitter correlates with sales.
So let's say you are a retail or restaurant brand looking to drive sales in the upcoming Holiday season, how do you track conversation activity on Twitter to get early insight into how your sales numbers could look? You can do this on Unmetric by monitoring Twitter conversation volume. Here's how you go about it -
I often think that social media gets an unfair amount of flak when it comes to proving ROI from efforts on various social channels. Just because proving ROI from Adwords or display advertising tends to be a fairly straight forward affair, many people believe that because social media has dozens if not hundreds of measureable metrics, they should all somehow be put into a big formula with the ROI spat out at the end.