Posted by Ranjani Raghupathi on Nov 28, 2014

Thanksgiving on Social Media - Lessons for Modern Marketers

As someone who loves celebrating all holidays, this Thanksgiving was a real shocker for me. I had the misfortune of finding out that what I thought were sweet potatoes were actually yams. Did you know that yams are orange and sweet potatoes are cream?

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Posted by Ranjani Raghupathi on Nov 27, 2014

Analyst Debrief - Stories for Thanksgiving

While the turkey roasts and the table is being set, we've got a few stories for all modern marketers. Dive in to these two reports by MIT SMR and Forrester to understand what your child and your consumers have in common. 
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Posted by Vikas Bysani on Nov 26, 2014

5 Types of Engaging Thanksgiving Campaigns

The biggest day of the year for retailers is coming up this Friday, but before we get to that, brands have been ramping up their Thanksgiving content like never before. In the last thirty days alone, there has been over 6,700 posts on Facebook from brands in North America that mention Thanksgiving. Compare this to the 5,720 posts from the same period last year and we have a 12% increase in content.

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Posted by Aditi Raghavan on Nov 25, 2014

How To Measure Your Brand's Share Of Voice Against Competitors

As a modern marketer, the limited attention span of the Internet audience probably keeps you up at night. If you have questions like, "How do I maximize my brand's social media content exposure?" or "How much audience engagement does our quality of content yield versus the quantity of content?", we've got you covered. 

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Posted by Ranjani Raghupathi on Nov 20, 2014

Analyst Debrief - The Changing Phase of Digital Marketing and Modern Marketers

'With great power comes great responsibility' - this applies to both Spiderman and the modern marketer. Here's how digital is demanding that everyone becomes more conscientious and smarter. 
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Posted by Aditi Raghavan on Nov 18, 2014

How To Compare Your Pinterest Efforts In Four Easy Steps

Sure, Facebook and Twitter are incredibly important for every digital marketer. However, with multiple other platforms and new apps burgeoning everyday, the attention of your virtual audience is divided among a roster of social networks. Pinterest, for one, has seen explosive growth over the past two years and is not one to miss. 

Here we show you how you can use Unmetric to benchmark, analyze and elevate your Pinterest efforts in four easy steps - 

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Posted by Aishwarya Krishnamurthy on Nov 17, 2014

How 'healthy' is your social media?

Social media is now an important aspect of every brand's marketing mix. With paid media taking center stage, there is a definite shift from engagement to accountability, or in its more popular form – ROI. When your boss asks you about the ‘health’ of your social media, you better have an answer.

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Posted by Ranjani Raghupathi on Nov 13, 2014

2015 - The Year of Bigger Social Budgets and Smarter Content

It's time to convince your boss to give you the bigger social media budget that your team deserves, and impress them with smarter, more agile content.  

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Posted by Aditi Raghavan on Nov 11, 2014

How To Uncover Long Term Trends On Your Twitter Content

It's that time of the year when we all get a little reflective - on content, strategy, what worked, what didn't etc. It helps to have charts and data at your disposal that tell you exactly what trends emerged and that's where we've got you covered. 

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Posted by Ranjani Raghupathi on Nov 6, 2014

When content, marketing and advertising come together...

There isn't one without the other, and when the three come together they become a super power. Read ahead to find out what prestigious research groups have to say about the three essential elements of business communication.  
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