Posted by Ranjani Raghupathi on Oct 30, 2014 9:30:00 AM

Discovering the Real Value of Social Media

Think you've gotten a grip on social media marketing? Think again. While one research group traces the value of content in social selling, another locates a gold mine with social talk.
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Topics: Analyst Debrief

Posted by Peter Claridge on Oct 29, 2014 9:18:00 AM

Using Social Media Metrics To Make Business Decisions

I often think that social media gets an unfair amount of flak when it comes to proving ROI from efforts on various social channels. Just because proving ROI from Adwords or display advertising tends to be a fairly straight forward affair, many people believe that because social media has dozens if not hundreds of measureable metrics, they should all somehow be put into a big formula with the ROI spat out at the end.

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Topics: social media metrics

Posted by Aditi Raghavan on Oct 28, 2014 5:16:09 AM

How To Track Owned, Earned and Paid Efforts on Your Facebook Pages

Youre sharing great content on your brand's Facebook Page - boosting your reach with a budget, your community talks to you but so what? How do you figure out if all these activities help towards your marketing goals? 
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Topics: How To

Posted by Ranjani Raghupathi on Oct 23, 2014 3:00:00 PM

Of Measurement and Analytics

Irrespective of what your business objectives might be, measurement and analytics are the modern marketer's short cut to achieving goals. This week's Analyst Debrief takes a look at how to measure audience reach better, and get smarter with social analytics.

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Topics: Analyst Debrief

Posted by Aditi Raghavan on Oct 22, 2014 1:26:00 PM

How To Compare Your LinkedIn Showcase Pages Against Competitors

A short while ago, LinkedIn announced the dynamic format of Showcase Pages to showcase Product lines while discontinuing Products & Services. 

To help you stay on top of how your Company Pages and Showcase Pages stack up against competitor products, we have rolled out a new LinkedIn feature - Analytics for Showcase Pages. Here’s how you can leverage this feature within Unmetric - 
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Topics: How To

Posted by Vikas Bysani on Oct 22, 2014 8:30:00 AM

Beyond the Numbers: Talking Social Media Strategies with Len Kendall

Joining us this in week’s Beyond the Numbers is Len Kendall, the Director of Social at Havas Worldwide Chicago. He's also the creator of Cartegram and CentUp. Follow him on Twitter for his thoughts on Social, Digital and other great content.

Read on as we find out how the folks at Havas Worldwide approach digital.

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Topics: Interviews

Posted by Ranjani Raghupathi on Oct 16, 2014 9:30:00 AM

Analyst Debrief – Reports from Altimeter and Gartner

Digital media is changing faster than we can keep pace with it. These reports from analyst groups aims to groom and equip us to handle what the future holds.  

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Topics: Analyst Debrief

Posted by Vikas Bysani on Oct 15, 2014 8:30:00 AM

Beyond the Numbers : Interview with Yu Yu Din

In this week’s Beyond the Numbers, we catch up with Yu Yu Din the Head Digital Strategist at Genesis Burson-Marsteller. Yu Yu also joined us as a panelist for our #Unquiz event at Social Media Week Mumbai. Follow her on Twitter for more insights into the digital space.

 Read on as we find out how the folks at Genesis approach digital.

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Topics: Interviews

Posted by Aditi Raghavan on Oct 14, 2014 6:19:00 AM

How To Organize Your Competitor Set For Easy Comparison

As humans, we love order. We love to make lists, categorize and group objects, people and places together to make sense of them. We understand that grouping your competitors is no different - maybe you bucket them together by industry, relevance, size or even just how much you admire them. 

To help you make sense of your competitive landscape, we have a simple feature called ‘Groups’. Here’s how you can create ‘Groups’ on the Unmetric platform - 
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Posted by Ranjani Raghupathi on Oct 10, 2014 6:03:00 AM

Are you using these essential Twitter terms correctly?

As a digital marketer who works with social media day in and day out, one of the biggest challenges that I initially faced was getting terminology right. With the number of social networks growing exponentially, remaining up to speed on the wide range of industry terms is no walk in the park. 

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Topics: twitter, terminology

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