Posted by Darsana on May 25, 2016

3 Ways Brands Can Gain From Twitter's Character Limit Tweak

The latest change that Twitter has proposed will have a significant impact on brands' twitter strategy. In addition to gaining 24 extra characters that attachments would take up otherwise, this affects how well they can use Twitter to boost their presence online (and sales offline).

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Posted by Rishabh Dev on May 10, 2016

The Untapped Potential Of Emojis And Their Role In Social Media Marketing

This is a guest post from Mapplinks Managing Director, Rishabh Dev.

:) was such a big deal a decade ago. It accomplished something that was missing from the new age communications for some time. Emojis conveyed emotion, something that machines tried really hard to accomplish for us. Nokia 3310 with its smileys ruled the way we communicated, almost every SMS sent out had a ‘smiley’ attached. Switch to 2015 and surprise, surprise -  becomes the Oxford Dictionary word of the year.

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Posted by Peter Claridge on May 6, 2016

How Brands Celebrate Star Wars Day on May 4th

Star Wars day is something that has grown and grown in popularity with each passing year. The Internet, and in particular, Twitter, loves a good, obscure day to celebrate (think Ed Balls day) and Star Wars day offers the perfect combination of geek, mass appeal and opportunity for pun-filled content.

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Posted by Darsana on Apr 26, 2016

Getting Over the Instagram Letdown

As an Instagram user, I have been experiencing a wide range of very strong emotions about their plan to revamp the newsfeed. Posts will no longer be arranged in reverse chronological order, but based on how likely it is to interest me. I was outraged that Instagram gets to decide what I see and that too, because of what I’d ‘liked’ earlier. I mean, you might not ‘Like’ posts from certain people but you definitely want to keep seeing them and looking them up is just stalker-ish - as opposed to following them and having their content magically ‘appear’ in your feed!

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Posted by Shamim Fareez on Apr 25, 2016

How Maybelline Became the Best Performing Beauty Brand on Instagram in Indonesia

This is a guest post from Lion & Lion Indonesia's  Social Analytics Lead, Shamim Fareez.

Instagram is blowing up in Indonesia: Instagram is now only 2nd to Facebook in popularity with Indonesia’s millennials.  To the delight of brands, ‘exploring online shopping’ is reportedly the most popular activity on Instagram for Indonesians age 16 to 35, even more popular than viewing friends’ accounts.  And for beauty brands, engagements are higher on Instagram than any other channel.  Add these facts together and you can see why beauty brands are so eager to connect with Indonesian consumers through Instagram.

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Posted by Ranjani Raghupathi on Apr 21, 2016

How To Find The Right Influencers on Twitter

Influencer marketing isn’t complex. It’s applying the age old concept of having a brand ambassador on a micro level to your digital marketing. However, what's complex is finding the right influencers to target. In the age of content marketing, influencer-driven recommendations encourage purchases. Studies by McKinsey, Augure, and many others agree. In this article, we take a look at how a marketer can find and engage with the right influencers.

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Posted by Ranjani Raghupathi on Apr 12, 2016

Access Facebook Promoted Post Analytics with Unmetric

Three months into the new year, and we already know this is going to be the Year of Unmetric. We added a few amazing features just for you - and we already know you're going to love it.

Here at Unmetric, we’re all marketing enthusiasts. Every day we look to find ways to make the lives of marketers (all the various roles that encompasses) better, whether it’s by making our UI more user-friendly or by adding smarter features. So this quarter, we found three of the biggest challenges - or needs - marketers had and addressed them in our Analyze product. Before I get into the details of it, here is a gist of what we did:

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Posted by Peter Claridge on Apr 11, 2016

Taking Inspiration From Inspire

Creating brand content at the cadence that social media demands is no easy task. Each day, the social media beast needs to be fed and its hunger never gets satiated. Honestly, I have the utmost respect for the folks that do this day in and day out.

Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire. It was the first social media search engine for brand content and offered a virtually unlimited supply of brand content, easily searchable and filterable. It indexed over 150 million pieces of brand content.

Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. Other metrics like average reply time data and campaign tracking by human analysts were all first introduced by Unmetric.

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Posted by Ranjani Raghupathi on Mar 31, 2016

How fans are using Facebook Reactions and what it means for your brand

This post originally appeared on Social Times

Facebook Reactions are finally here. This means people can express actual emotions as opposed to simply ‘liking’ things their friends share. It’s great for individual content, but what does this mean for brands? I took a look.

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Posted by Ranjani Raghupathi on Mar 22, 2016

Instagram is bringing the algorithm to its feed, but don’t panic yet

What you’ve been hearing is true; Instagram will soon be adopting the algorithmic newsfeed. In a blog post, the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. While this might be good news for users, brands aren’t too thrilled about this. Of course, this is hardly surprising, brands that built up loyal followings with guaranteed inclusion in newsfeeds are now facing the prospect of shelling out more money from their digital budget to reach their own audience.

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