Posted by Aishwarya Krishnamurthy on Jul 7, 2015

How To Set Up A Twitter Ads Campaign.

Learning something new can be difficult, no matter what it is you’re learning. From swimming to Finnish, having an instructor explain the basics to you can really ease you through any initial bumps and bruises of the learning curve. In this era of digital marketing, this learning curve is particularly sleep. Traditional marketing rules apply very loosely, and by the time you get comfortable with a couple of concepts, there’s 10 more that you need to familiarize yourself with.

The cruelest joke is that by the time you learn the new 10 things, the first 10 things have been updated – It’s back to square one.

Having an instructor or guide can potentially minimize your growing pains, so we’ve created this simple step-by-step guide to setting up a campaign on Twitter Ads. It shouldn’t take you more than 5 minutes to read, and this is leaves you plenty of time to learn something new or to spend on your new campaign itself!

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Posted by Ranjani Raghupathi on Jul 2, 2015

5 step guide to creating successful content tailored for the social audience.

Whether you're planning weeks in advance or just have 20 minutes on the clock, here is a simple guide to help you create highly engaging holiday content for your social media audience.

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Posted by Peter Claridge on Jul 1, 2015

The Social Media Stats Behind The 37 Cannes Lions Titanium Winners: Part 3

This is the third and final piece in our three part blog series that looks at the social media stats behind the winning campaigns in the Cannes Lions Titanium & Integrated category - often thought of as the pinnacle category to win by agencies.

All of these campaigns relied on social media to varying degrees to spread their message. The submission videos by the agencies for each campaign also had one thing in common: beyond media mentions and earned media value, they all mentioned how many social interactions they received. Using Unmetric, we were able to delve deeper in to the campaign and surface metrics and stats not available to the judges at Cannes Lions.

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Posted by Peter Claridge on Jun 30, 2015

The Social Media Stats Behind The 37 Cannes Lions Titanium Winners: Part 2

In the first part of this three part blog series we looked at the social media stats behind 13 winning campaigns from the Cannes Lions Titanium category. 

In this blog post we look at the next 12 campaigns that made the top 37 campaign winning list.

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Posted by Ranjani Raghupathi on Jun 30, 2015

Top 25 brand moments on social media in Asia from 2014

This post was originally published on Campaign Asia.

Like how the 90s are called the golden age of television, 20 years down the line, the current decade will be recognized as the golden age of social media. Don’t buy it? I’ll tell you why. This is the time when the larger part of advertising’s target universe is active and spending a large portion of their waking hours on social.  The space is ideal for brand advertising, especially since ecommerce aids in the possibility of an immediate sale and the dollar spend is a lot less when compared to traditional media. You can get 100% viewership from followers on Instagram with no ad-spend!

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Posted by Peter Claridge on Jun 29, 2015

The Social Media Stats Behind The 37 Cannes Lions Titanium Winners: Part 1

The Cannes Lions have once again highlighted the best creative campaigns from around the world. This year 37 different campaigns made it to the Titanium and Integrated category - often considered to be the pinnacle category that every agency wants to win. This year there were:

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Posted by Ranjani Raghupathi on Jun 25, 2015

Beyond the Numbers: Interview with Frederic Chanut

There’s a saying that data is like people – interrogate it hard enough and it will tell you whatever you want to hear. The burning question for marketers today is: What can data tell me that I can use to advance the business? We had a chance to catch up with Frederic (Freddy) Chanut, Managing Director of In Marketing We Trust, a leading SEO and Conversion Optimization agency to get his take on metrics that matter, as well as, data visualization, creativity, machine learning and content marketing.

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Posted by Aishwarya Krishnamurthy on Jun 17, 2015

The Minimalist's Guide to Pinterest

“What do you do on Pinterest? I just don’t get it…”

As an avid Pinterest user, I get asked that question quite often. It seems there are quite a few people who don’t really understand Pinterest, how to use it or even what to use it for. Listen, Pinterest is awesome – it’s a great place to find inspiration, it’s perfect for bookmarking content that I can read later, and as a consumer it’s easier to find new products, find similar products, or if money’s tight save the product so I can find it easily when it’s pay day.

What started as a digital corkboard is now one of the top contenders for social selling as research finds that even though the aesthetically pleasing social network may not have the monthly user numbers to rival Facebook or Twitter, their purchase click through rate rivals, and even outperforms those behemoths. But the image heavy site may be a little overwhelming when it comes to the sheer volume of images – How much content is too much?

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Posted by Lakshmi Kumaraswami on Jun 2, 2015

We Made Things Official With Twitter

Marketing ninjas, agency creatives and social media jedis, lend us your ears....Unmetric is proud to announce that we are now a Twitter Official Partner!

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Posted by Aishwarya Krishnamurthy on May 29, 2015

3 Ways That Micro Targeting on Twitter Helps You Maximize Results On Social

This amazing infographic highlights the importance of social media in a potential customer's purchasing process. While this isn't really new information, the representation underlines the role that social media needs to be playing in your brand's overall marketing strategy. As of the first quarter of 2015, Twitter alone averaged at 236 million monthly active users, so  it’s clear that a brand’s potential reach on social media is massive.

But sometimes you don’t need to be reaching everyone at once – sometimes tailoring your campaigns to better target a specific subset of your audience can not only bring down your spend, but also engage better as the viewer connects to relevant content.

Here are a couple of ways to micro-target on Twitter -

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