From Content Creation to Performance Analytics to Sales Conversations

Posted by Ranjani Raghupathi on Aug 28, 2014 10:00:00 AM

In the ever-changing arena of digital disruption, businesses need to get better with their marketing. More than just having good content in place, companies need to be smarter with measuring and they also have to be proactive in keeping their sales teams in the loop. Here is what Forrester and Gartner have to say about the subject.

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Topics: content, Analytics, Analyst Debrief

Beyond the Numbers: Interview with Publicis’ Sandeep Padubidri

Posted by Vikas Bysani on Aug 27, 2014 8:00:00 AM

In this week’s Beyond the Numbers, we catch up with Sandeep Padubidri the Digital Business Director for Publicis South East Asia. Follow him on Twitter for his thoughts on how brands approach digital and other engaging content.

Read on as we dive deep in to a discussion on how Publicis approaches social media marketing.

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Topics: Interviews

How to Uncover Data for a Competitive Brand Audit on Social Media

Posted by Aditi Raghavan on Aug 26, 2014 9:30:00 AM

Let’s say you have a big pitch for a client coming up, or a mammoth marketing team pow-wow next week. You will have to put together a competitive brand audit and you're going to need social media data of not just your brand or client, but those of your competitors as well. And you're going to need it ASAP!

With looming deadlines, we’ve got that one thing that will help you save valuable time - A 'single click' button that will export all comparison data. Rolled out with the new Unmetric user interface, our comparison report lets you customize and export all the relevant metrics for brands in your competitive landscape easily.
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Topics: How To

Unmetric’s Cleaner, Simpler User Interface Streamlines Navigation and Increases User Productivity

Posted by Aditi Raghavan on Aug 26, 2014 8:15:00 AM

The Japanese word Kaizen means “good change” and is commonly used in business to symbolize the cycle of continuous improvement. At Unmetric, we love and embrace the idea that consistent incremental changes over time can yield larger positive outcomes...

Unmetric’s design and UX teams have been hard at work, plugging away on small improvements across various UI elements. Today, after months of gathering important client feedback, running extensive tests and tweaking design elements, we’re excited to unveil the final result of all of our efforts!

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Topics: announcement

Improve your brand's digital strategy – Advice from Gartner and Forrester

Posted by Ranjani Raghupathi on Aug 21, 2014 5:21:38 AM

Gaining visibility and retaining your audience’s attention shouldn’t be so hard. All you need is a few simple tactics to ‘wow’ them and then a solid strategy leveraging big data. Looking to re-evaluate and step-up your digital marketing game? These articles will help you do exactly that.  

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Topics: Analyst Debrief, Digital Strategy

Beyond the Numbers: Interview with M Booth's Carrie Van Es

Posted by Vikas Bysani on Aug 20, 2014 10:04:00 AM

In this week's Beyond the Numbers Interview series, we spoke to Carrie Van Es, the Vice President at M Booth. Follow her on Twitter where she shares thoughts on social media and other great content.

Read on to get an inside look of the minds at M Booth and how they approach digital.

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Topics: Interviews, social media

How to Keep Track of Your Agency’s Usage of a Marketing Platform

Posted by Aditi Raghavan on Aug 19, 2014 7:10:00 AM

These days we have a tool, app, platform or software for everything. Well, almost everything. The marketing, PR, communication, branding and agency ecosystems are no different. With multiple teams, numerous collaborative projects, clients, budgets and communication challenges - agencies are a laboratory for many new technologies.

Unmetric is a natural fit for agencies - a platform that helps you save time, enables greater control of your social media data and helps you achieve that competitive edge. However, we also know teams and accounts invest money and effort in using Unmetric. We believe the merit of many technologies are sometimes best determined when we hold them accountable to their usage as well as their users. How do you track of keep track of how you and others are using Unmetric within your agency?

We’ve got an easy way to get all this data within the Unmetric platform, and it takes just three steps -

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Topics: How To

Social Media Shakedown of Top Brands in July 2014

Posted by Team Unmetric on Aug 19, 2014 2:38:34 AM

Crafting content that not only meets business objectives, but also appeals to their target audiences has become a compelling strategy for brands across social media platforms. Be it product showcases like Neutrogena’s skin care products for men or Tony Burch’s pre-fall collection or like how Bacardi and Adidas Football leveraged the FIFA World Cup, this report helps in understanding how brands are employing the strategy of increasingly matching business objectives with content that resonates with their social audiences. 

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Topics: Shakedown, Campaign Analysis

How Social Networks Could Help Brands (And Make A Lot Of Money In The Process)

Posted by Rick Liebling on Aug 18, 2014 5:39:18 PM

This article by Unmetric's Global Head of Marketing, Rick Liebling, originally appeared on the Adotas website on Aug 13th, 2014

As social networks like Twitter and Facebook evolve into advertising platforms, they also have a unique opportunity to help brands by providing them with information they can use to target a number of very important cohorts. In doing so, I believe they could increase their ad revenue as well, by allowing brands to target the right people, at the right time, and in the right way.

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Topics: thought leadership

3 Pinterest Best Practices That Every Community Manager Should Know

Posted by Aishwarya Krishnamurthy on Aug 18, 2014 10:07:00 AM

Pinterest is no longer just a place to find recipes or DIY projects. Brands across industries are now jumping on the Pinterest bandwagon to capitalize on the booming popularity of the image curating platform. With 1/3rd of women in the US reportedly using Pinterest, there’s a lot at stake and brands need to truly understand how best to use the social network for their objectives.

In the same way that there are ‘Best Practices’ for Facebook and Twitter, we’ve rounded up a few tips to help you shine on Pinterest.

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Topics: pinterest, Best Practices

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Unmetric is an online platform that leverages human and algorithmic intelligence to provide enterprises with data and insights into how well their social media content and campaigns perform compared to industry competitors.

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